Winter Weather Means Severe Duty
It’s winter across most of the United States, bringing with it some tough weather. Of course, most of your customers understand the importance of winterizing their vehicles in preparation for the deep-freeze: snow tires, an antifreeze flush and fill, using a winter-grade motor oil and a thorough inspection of the starting and charging system. In
Tech Forum
Your customers — technician or otherwise — often look to you for the answers to their technical and product questions. In this ever-changing automotive technology and product landscape, counter and sales professionals throughout distribution need to have the answers. That’s your job.Throughout the year, Counterman editors receive some of these questions from readers or service
Candy and Cashews
What’s the real difference between jobbers and retailers? These days, it’s really more than just the snacks each sells.
Annual Technical Training Seminars
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 18 essential product categories.
Spring Cleaning
Preventive maintenance can be a tough sell, but with Spring right around the corner, safety items such as wiper blades are more important than ever.
See and be Seen Visibility Products
Visibility products, such as lighting and windshield wipers, are safety items that must be periodically replaced. But often, they are only purchased as an add-on sale. That means, you need to be familiar with the products, their installation and technology.
Seeing Clearly
Most people realize the importance of being able to see the road ahead clearly when driving in wet weather. Thats why windshield wipers were invented in the first place.
Fighting Electrical Returns
The Hazards Of Selling Starting, Charging & Ignition Parts
Selling the Complete Lube, Oil and Filter Job
Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.