No Fuel, No Go. It’s That Simple.
Internal combustion engines require a fuel delivery system that can not only supply fuel to the engine but also mix it with just the right amount of air to create an explosive mixture that urns efficiently and cleanly.
Dealership Parts & Service Takes Aim at the Aftermarket
Would you sell parts to your competitor? In all probability, you already do.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.
The “Silver Bullets” of Fuel System Diagnostics
Have your fuel pump returns gotten sky high? Understanding the root cause of installer mistakes is the first step to successfully managing fuel system parts sales and returns.
Safe and Stable
Safety and stability. That’s what most motorists want when they get behind the steering wheel of their car or truck. And when the suspension doesn’t live up to their expectations, they usually realize repairs or upgrades may be needed.
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Selling the ‘Maintenance Free’ Ignition System
What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.
Prevention is Always Cooler than the Cure
Whether a vehicle is powered by a gasoline engine or a diesel engine, they both need a cooling system to keep the engine from overheating. Almost a third of the energy thats released in the combustion chamber is absorbed by the engine and cooling system as waste heat. Its enough BTUs (British Thermal Units) to
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
