WD Deliveries: Response to a Failing Market?
During recent travels I had the opportunity to read a book written by Robert Kiyosaki. In the book, he made an analogy about supply and demand thats been running through my mind. It had to do with peoples reactions to changes within the laws of economics.
Getting In-Sync
Technology is a fact of life in business. Technology is ready for us. The question is, are we ready for it?
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Managing Technology Through Parts Store Management Systems
Connectivity has always been important in distribution, but the Internet has changed how essential connectivity really is.
Action and Reaction
Remember manufacturer sales people? There might be a connection between their reduction and a renewed strength of the OE brand.
The Branding of Program Groups
In the beginning, program groups were little more than group buyers. These days, groups are bona-fide programs that allow parts stores and their service dealer customers to compete on a level playing field thanks to the brand recognition that group membership brings.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.