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Customizing Dealer Inventories

It’s important for stores to think about more than just-in-time delivery. Different types of dealer inventories should never be ignored.

Is It the Real Mccoy?

When it comes to counterfeit products, its all bad stuff. So, be careful. Its one thing to impress your friends with a knock-off Rolex, and its another thing entirely to sell fake friction.

Price Check on Aisle Nine

Data between trading partners doesnt match up, which creates all sorts of problems – and wastes millions of dollars. Imagine an upside-down world in which everything you say is misinterpreted or misunderstood by nearly everyone with whom you come in contact. It wouldn’t be very fun. Imagine ordering a hamburger and getting a hot dog.

Making the Grade: Annual ASE P2 Test Prep

In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.

Terrified of Technology?

Technology can be terrifying, especially when you’re the one writing the check for it. But to ignore it brings even scarier nightmares.

Maintenance Minded?

There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating

The Numbers Game

The aftermarket is very much a numbers game. Knowing what the numbers mean is the first step in developing a winning strategy.

Recognition For a Job Well Done

In order to be successful, any group, team or store needs a good leader – it can make or break your business.

11th Annual Tech Forum

Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer

New Information Technology

Automotive technicians deserve more credit than theyre given. Many really are becoming more Internet savvy and computer literate.