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Newly Repackaged FRAM Extra Guard Air Filters Offer Extended Engine Protection

DANBURY, Conn. — FRAM is relaunching FRAM Extra Guard Air Filters with new packaging to highlight the brand’s new Engine Protection claims. Engine Protection is the FRAM measure of a filter’s ability to trap dirt particles and keep them from entering the engine. FRAM Extra Guard air filters provide two times the engine protection compared

Bendix Offers Direct Customers Customizable Promotions to Help Drive Sales

TROY, Mich. — The Bendix marketing team is offering its warehouse distributor (WD) customers two new customizable promotions that feature downloadable marketing materials and images for use throughout the year. WDs can use these rewards programs with their customers, including an opportunity be a VIP guest at a National Hot Rod Association (NHRA) race.      

The Future of Cool

Competition between U.S., Europe Heating Up Over Next Cabin Cooling System Refrigerant

Keeping Cool While Staying Green

It’s a changing world we live in these days. Global warming is no longer a controversial theory. Many experts agree it is an undisputed fact. The question is what can we do to minimize it?