A Helping Hand
Customers can sometimes be a real headache. But they’re also the very reason you’re in business. Make sure they stay in business too.
Being Better Shouldn’t Be So Hard
There’s a definite love/hate relationship between the parts store and the manufacturer’s rep. With a little effort, we can make it a win/win relationship!
Remanufacturing an Opportunity
Remanufactured engines have become a harder sell in a shrinking market, so its essential to find a trusted supplier and embrace niche markets.
It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Sell Trust by Educating Your Staff
When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.
Reeling from Returns
The Top Seven Reasons Technicians Return Product – Causes & Cures
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.