Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
The ASE Certification Debate
Once every other month or so, I get an email or a phone call from a technician who is upset that ASE certifies parts specialists. Here’s my response.
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
ASE P2 Test Prep
On November 7, parts professionals around the nation will put a pencil to paper to test their real-world knowledge of the parts business. Counterman presents this technical information, based exclusively on ASE’s P2 ‘task list,’ that should help you be more confident when testing day arrives.