Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
Sell Trust by Educating Your Staff
When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.
2002 Parts Store Market Profile
So what is average? If you’re talking about things easily quantified like return rates, the answers are easy. But what about parts stores themselves?
There’s More than Meets the Eye
Commitment, dedication, sincerity and integrity – those are the words that best describe this year’s Counterperson of the Year.
ASE P2 Test Prep: Hvac
Information to help parts professonals pass the ASE P2 test.