Permatex Launches New Campaign Promoting Brand As Solutions Center For Customer Needs

Permatex Launches New Campaign Promoting Brand As Solutions Center For Customer Needs

The new campaign incorporates print, online, PR and social media.

HARTFORD, Conn. – Permatex has announced the launch of a comprehensive media campaign designed to establish Permatex as “the solution center for all automotive maintenance and repair needs.” The multi-faceted campaign will promote the many benefits of Permatex- and Spray Nine-branded products, and help drive increased consumer demand, the company says.

The 2012 campaign, which targets both trade and consumer audiences, includes a full roster of media venues such as print ads, online and digital media, PR outreach, motorsports endorsements and social networking via Facebook and Twitter. Additional program support includes online sweepstakes, Facebook giveaways, in store promotions, POP, merchandising and QR codes. The campaign also will be incorporated in a full site re-launch of, due this October.
A key element of the campaign is the company’s new slogan, “Always Right On The Job.”  
According to Diane Phelan, Permatex director of marketing, “We chose our new theme because it best describes the promise that Permatex offers to its customers, and plays out a double entendre, reflecting the reliability of Permatex products for both professionals and do-it-yourselfers and the ability to offer the right solutions for a variety of jobs.”
Phelan also notes, “We are embarking on a very ambitious program to let our customers know that Permatex is the answer to their automotive maintenance and repair needs – the one-stop shop that helps them to get the job done right, the first time. Our campaign, which is promoting both our Permatex and Spray Nine brands, targets all levels of distribution, from our WDs and retail partners to our end-user consumers at the professional, do-it-yourself and enthusiast levels.”
Phelan also noted that the purpose of the Spray Nine campaign is to increase awareness for the multiple uses of one of its flagship products, Spray Nine Cleaner & Disinfectant. Spray Nine gets its name from the nine distinct uses it offers to the customer. Since earlier this year, the company has been trial sampling the product to further increase consumer engagement.

You May Also Like

Meet the January ‘Guess the Car’ Champion: Jake Myers

The correct answer for the January contest was the Toyota C-HR.

Every month, Counterman’s “Guess the Car” contest challenges our readers to solve an automotive riddle, for a chance to win $100. And each month, we receive hundreds of responses from aftermarket professionals trying to guess the model of the vehicle depicted.

The correct answer for the January contest was the Toyota C-HR. (The illustration showed a man approaching a door with the letters “HR” on it.)

AACF Applications Increase 90 Percent in Wake of Wildfires

The Camp Fire destroyed 14,000 residences, displaced thousands and left more than 80 dead and hundreds missing.

wildfire, Camp Fire
Purolator Launches Summer Mail-in Rebate Promotion for Air Filters

The promotion will run through Aug. 31 for all Purolator air and cabin air filters.

Epicor To Demonstrate Augmented Reality eCatalog At AAPEX In Las Vegas

This “Catalog of the Future” enables users to perform inspections, visualize parts and labor information and order replacement components from the service bay, the company says.

Continental Expands Popular Asian, European And Domestic Coverage For VDO Brushless HVAC Motors

The company has added more than 30 new SKUs to its VDO Brushless HVAC Motors line, expanding the company’s coverage to include Audi, Cadillac, Chevrolet, Dodge, Ford, Infiniti, Lexus, and Toyota automobiles and light trucks for model years 2011-’17.

Other Posts

OttoFran And Vast-Auto Family Hold 2017 Annual Convention

The Vast-Auto and OttoFran marketing and sales team held various workshops during which the latest market information, the new banners programs, marketing campaigns and the action plan for 2017-2018 were presented.

Streamlight Introduces Rechargeable KeyMate USB Flashlight

With an off/off button for constant operation, the KeyMate USB has three modes: high (35 lumens); low (16); and strobe (flashes at high lumen level). Featuring LED technology for extreme brightness, the light provides a run time of one hour on high and two hours in both the low and strobe modes.

All-New Ford Expedition Redefines Full-Size SUVs with Adaptable Interior, Smart Technology for Every Occupant

DALLAS–(BUSINESS WIRE)–For today’s active families, Ford introduces the all-new Expedition – the smartest, most capable and most adaptable Expedition ever – with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. Related Articles – Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad

Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad Quattro

For ride quality, the kit includes new custom-valved, application-specific shock absorbers. The Audi front coil spring assemblies include new upper mounts, Arnott says.