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Raybestos Adds European Coverage To Element3, R-Line Portfolio

All Raybestos European brake-pad parts in the Element3 and R-Line families will have a green part-number label.

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Raybestos has added more than 75 new part numbers to its Element3 and R-Line brake pads, with a specific focus on European applications, the company said.

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“The new part numbers further our commitment to providing our customers with the parts they need for European applications,” said Kristin Grons, marketing manager for Brake Parts Inc (BPI). “With these parts being introduced in our Element3 and R-Line families, it demonstrates our continued effort to make purchasing Raybestos brakes simple and easy for all of our customers throughout the entire buying channel. Adding additional European coverage in our product families is an exciting expansion. All Raybestos European brake-pad parts in both the Element3 and R-Line families will now have a green part-number label to make them easy to identify.”

Raybestos will supersede all Specialty European part numbers into Element3 and discontinue the Specialty European brake-pad line. The change will be seamless and allow customers to continue to get the products they are currently purchasing.

“Customers will experience increased coverage, more competitive price points, easy-to-identify parts and a more variable product offering while continuing to maintain the rigorous product standards that they expect from Raybestos,” the company added in a news release.

An innovative offering with upgraded product attributes for increased performance and a longer life, the ultra-premium Element3 brake line includes a full selection of components for complete braking-system coverage, according to BPI. Now expanded for European coverage, Element3 automotive brake pads are specially formulated to meet the rigorous standards established in Europe, and will contain an R90 certification where applicable.  

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The R-Line offers reliable stopping power with complete coverage for cars, vans, SUVs and light trucks. Now expanded to include increased European coverage, the traditional OE-matched ceramic or semi-metallic formulations give the everyday driver the reliability and dependability that they desire, according to the company. 

To learn more about the Raybestos product lines, contact a local Raybestos sales representative, call customer service at 800-323-0354 or visit www.raybestos.com.

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