Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
Pep Boys Takes a New Look at Customer Experience
Company reevaulates customers and product mix as it looks to remap and revitalize the shopping experience.
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
Data: Taking Full Advantage
Keeping track of data allows you to further refine your business model and come up with improved promotions and advertising programs. It’s important for every business.
Every Day is a Training Opportunity
Life takes you in lots of new directions, and each direction brings its own lesson. Here are some sales lessons I’ve learned on the road.
Battery Science
The battery is one of the most important components on a vehicle today. It provides the amps needed to crank and start the engine, and it stores the voltage that runs everything from the ignition system and fuel injectors to the vehicles lights and all of its electrical accessories. Lead-acid batteries have been around since
Understanding the OE Dealer
By understanding the OE side better, you can begin to develop a strategy to help you retain market share.
Controlling Store Shrinkage
One out of three steals at work. Heres how to combat the problem.
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Hot Refrigerant Sales
Since there have been some pretty substantial changes in the A/C category recently, it’s important to keep up on the rules and regulations surrounding this product. It will keep your customer, business and environment safe.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.