Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
There Goes the Neighborhood
What do you do when a new competitor moves into your area? You have two choices: Give up or fight for that marketshare you’ve worked so hard to capture.
Accessory Opportunities
Automotive accessories are big business and can provide additional profit centers for retailers and even traditional jobber stores – if they know how to market them and are familiar with what’s hot and what’s not.
Selling Chemicals
High margin, high-turn automotive chemicals are an important part of front-of-the-counter inventories. Specialty automotive chemicals and additives are one of the few lines in your store that can provide both turns and nice margins. Check out your own store shelves and you’ll be amazed at how many different products are there. Besides a huge array
Seeing the Light
Stores should highlight the numerous replacement headlamp choices in order to boost sales.
Take My Money, Please
How easy and enjoyable do we make it for our customers to do business with us? Everything we do Neither adds to or detracts from the shopping experience for our customers.
Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
Is Your Store Safe from Viruses?
Just a simple chain email can leave your store wide open to viruses and spam. Viruses are, unfortunately, a fact of life for anyone with a computer. Protecting your business computers from these viruses is now a necessity. Lets start by examining what a virus really is and what you can do to protect your
New Markets in the Aftermarket
These products are flying off the shelves. Is your store taking advantage of this growing market?
Cool Refrigerant Sales
Of all the automotive products, perhaps none has undergone as many fundamental changes as automotive refrigerant. And that means new rules and regulations about who buys it.
Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
Sell Trust by Educating Your Staff
When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.