Trend Hunter’s Chief Futurist to Keynote Auto Care Connect

Trend Hunter’s Chief Futurist to Keynote Auto Care Connect

Auto Care Connect is scheduled for May 5-8 at the Hyatt Regency Chicago.

Armida Ascano, chief content officer at Trend Hunter, is the first confirmed keynote speaker for the 2024 Auto Care Connect event.

“A must-attend event for automotive aftermarket professionals, Auto Care Connect is the premier education event for the industry, offering a platform for industry professionals to learn and share knowledge, discover business solutions and collaborate with leaders from the entire aftermarket supply chain,” the Auto Care Association said in a news release.

Auto Care Connect is scheduled for May 5-8 at the Hyatt Regency Chicago.

Trend Hunter is a source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious. With an impressive monthly view count of 20 million, Trend Hunter AI stands as the world’s largest and most popular trend community. By leveraging big data, human researchers and AI, Trend Hunter identifies consumer insights and deep-dive opportunities for the world’s most innovative companies.

Their research and workshops have already helped more than 1,100 brands, billionaires and CEOs.  

“The inclusion of Trend Hunter as one of the keynote speakers at the 2024 Auto Care Connect is an exciting opportunity for attendees in the automotive aftermarket industry,” Auto Care said.  

As Trend Hunter’s most-requested futurist, Ascano has a passion for trend forecasting with a specialized focus on generational segmentation. With 10 years of hunting trends under her belt, she has curated and studied more than 50,000 trend case studies and 1 billion views of traffic, making her an expert in internet culture and consumer behavior in the digital age. She has been featured by leading Canadian media outlets Global News, the Globe and Mail, CTV and more. 

At Auto Care Connect, Ascano will dig into the demographic evolution and not only highlight the major generational demographics but also show how consumers who share the same overarching generation can greatly differ from one another and can be further segmented into micro-generations, Auto Care noted.  

Industry professionals will glean valuable insights on the trends relevant to those micro-generations alongside consumer behavior and innovative strategy takeaways to help drive growth in a highly competitive market.  

To register and learn more about the developing education and sessions at 2024 Auto Care Connect, visit

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