WATCH: Counter Pros Should Ask this Question When Selling a New Alternator

WATCH: Counter Pros Should Ask this Question When Selling a New Alternator

When a shop asks for a new alternator, be sure to ask them, “Does it have a decoupler pulley?”

This video is sponsored by INA.

A shop calls. They need an alternator ASAP. To ensure that the alternator has a long life, be sure to ask the shop if the alternator has a decoupler pulley.

When you’re looking at parts these days, you’re seeing a lot more four-cylinder engines out there. Automakers are doing that for efficiency so their fleet fuel-economy numbers go up.

But it also means that drive belts, tensioners and alternators are taking a lot more abuse.

With a four-cylinder, there’s a lot more gap between the power pulses. This means that the crankshaft is speeding up and slowing down between those pulses. This is known as “rotational irregularity” to engineers.

What does that mean to your store and your customers? A lot of the OEMs and suppliers have introduced something called the decoupler pulley. This decouples the alternator mass from the drive-belt system, and it absorbs a lot of these rotational irregularities that come from the crankshaft.

It’s a wear item, in a way. Decoupler pulleys either have ramp clutches on them, or some of them even have springs inside that wear out over time.

So, when you get a customer at your store asking for a new alternator, ask them, “Does it have a decoupler pulley?” If it does, make sure the alternator you’re selling them has a decoupler pulley and the technology matches. If it doesn’t, sell them a new decoupler pulley.

You May Also Like

What Tire Treads And Golf Ball Designs Have In Common

Listen to Part II of this interview with Bridgestone Golf’s Dan Murphy.

Tiger Woods, Jason Day and Freddie Couples are just a few of the names linked to the quality and precision behind Bridgestone Golf – but the man behind the scenes who helped create and catapult the Bridgestone Golf brand to PGA grounds is Dan Murphy, the company’s current president and CEO.

Fundamental Components of HVAC Systems

Understanding the interplay between these fundamental components is essential to comprehend how the HVAC system operates.

Why Do Timing Chains Stretch?

If your customer’s timing chain fails, it can lead to serious engine damage and repairs can be complex and costly for your customer.

Schaeffler and Sustainability with Jerry Conroy

Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

Mastering Belt and Hose Replacement Strategies

Learn how recommending comprehensive replacement kits can streamline repairs, reduce comebacks, and enhance trust with customers.

Other Posts

Women In Auto Care Introduces ‘Women of the World’

The event will take place the first Wednesday of every month beginning in May.

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.