This video is sponsored by MAHLE.

For millions of Americans, spring marks the beginning of allergy season. And even though you’re not a doctor or a pharmacist, there is something you can do to provide some relief for your customers – at least when they’re in their car, truck or SUV.

We’re talking about the cabin air filter. Even though the vast majority of late-model vehicles have a cabin air filter or a compartment for one, most consumers don’t even think about replacing them. Heck, a lot of drivers might not know they even have one.

For drivers or passengers who suffer from allergies, replacing the cabin air filter on a regular basis is a must. In fact, they may even need to replace it more frequently than the recommended service intervals, depending on the driving environment and the type of filter.

If a customer is especially sensitive to dirt, dust and other contaminants, you might want to recommend a cabin air filter with an activated carbon filter. Cabin air filters with activated carbon elements remove harmful exhaust fumes, dirt and dust as well as high ozone concentrations and unpleasant smells.

Here’s the bottom line: Encourage your customers to treat cabin air filters like any other filter. Spring is a popular time of year for routine maintenance, so it’s also the perfect time to talk about cabin air filters. If your customers get in the habit of replacing their cabin air filters on a regular basis, they’ll breathe easier and maybe even spend a little more with you when they’re in your store.