AutoZone CEO Bill Rhodes Aftermarket Outlook:

AutoZone CEO Bill Rhodes on 2019 Aftermarket Outlook: ‘Trends Remain Encouraging’

Rhodes: “With the continued aging of the car population and recently lower gas prices at the pump, these are contributing to our optimism regarding 2019 for both DIY and commercial.”

AutoZone CEO Bill Rhodes

When auto parts retailers talk about their financial performance – past, present or future – the impact of weather patterns often enters the conversation. But as we look ahead to 2019, AutoZone Chairman and CEO Bill Rhodes isn’t totally comfortable playing the role of meteorologist.

“We’ve spent considerable time over the last few years discussing the weather – something I’m quite reluctant to do, as there’s nothing that we can do about it,” Rhodes said during AutoZone’s Dec. 4 conference call. “And over the long term, weather impacts normalize and are not material drivers of the long-term success of this business or industry.”

Rhodes, however, is happy to talk about falling gasoline prices and other current fundamentals that look “favorable” to the automotive aftermarket.

“As our economy enters the later stages of an extended growth cycle, we know when economic times get difficult, our customers turn to us more frequently out of economic necessity to help them stretch their resources,” Rhodes explained. “We don’t know what the next year will hold, but we have a high degree of confidence – built off of nearly 40 years of experience – that this is a very reliable, predictable industry over reasonable planning horizons, and we continue to be optimistic about our industry’s prospects, and particularly our company’s prospects.”

Not all of the macroeconomic factors are favorable for the automotive aftermarket. Trade tensions and President Trump’s imposed and proposed tariffs have been looming as a potential threat for months now. Still, Rhodes said Trump’s initial round of tariffs on raw materials “weren’t significant to us,” and AutoZone has been able to “negotiate and offset” some of the negative impact of subsequent rounds of tariffs “based on the strength of the U.S. dollar.”

“We will continue to monitor developments closely and work with our industry associations to share our concerns about the potential negative ramifications of ongoing and increased tariffs to our customers and the broader economy,” he added.

“That said, our industry has much lower elasticity of demand than most other retail and distribution sectors. If your car won’t start and you have to go to work, you or someone else has to fix it. Period. This phenomenon has historically allowed our industry to pass on product inflation” to customers.

Technically, AutoZone’s 2019 is underway already. The Memphis, Tennessee-based retailer is in the second quarter of its fiscal 2019, after reporting solid financial results for its first fiscal quarter, which ended Nov. 17.

AutoZone’s key priorities for 2019 include “customers first,” accelerating its commercial business, improving the omnichannel sales experience, leveraging technology and increasing inventory availability.

“With the continued aging of the car population and recently lower gas prices at the pump, these are contributing to our optimism regarding 2019 for both DIY and commercial,” Rhodes said. “The trends remain encouraging.”

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Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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