If You Could Pick A Late-Night TV Host To Work On Your Car, Whom Would You Trust Most?

If You Could Pick A Late-Night TV Host To Work On Your Car, Whom Would You Trust Most?

In a survey commissioned by the Car Care Council, Jimmy Kimmel and Jimmy Fallon top the list.

BETHESDA, Maryland – If you could pick a late-night television celebrity to work on your car, there’s a good chance his first name would be Jimmy.

In a survey commissioned by the Car Care Council, Jimmy Kimmel and Jimmy Fallon top the list.

“April is National Car Care Month, and with trust being a strong determining factor in choosing care maintenance and repair professionals, we thought it would be fun to ask vehicle owners which late-night TV host they would trust most work on their cars,” said Rich White, executive director of the nonprofit Car Care Council. “As the results poured in, the two Jimmys were polling neck and neck, but in the end, Kimmel edged out Fallon for the ‘most trusted to work on my car’ title.”

The survey, conducted by IMR Inc., an automotive market research firm, polled more than 22,000 vehicle owners throughout the country, asking them to choose which late-night celebrity host they would trust most to work on their car. The final results were as follows:

Jimmy Kimmel 27.6%
Jimmy Fallon 27.4%
Stephen Colbert 19.6%
Trevor Noah 14.3%
James Corden 11.2%

“We appreciate IMR Inc. donating valuable space on their quarterly consumer auto maintenance study to help the Car Care Council draw attention to National Car Care Month and the benefits of regular vehicle care, maintenance and repair,” said White.

“We had a blast working with the council on this project,” said Bill Thompson, president of IMR. “This was a really fun question to add for our respondents.  Judging by the number who responded, they were eager to voice their opinion on their favorite late-night host. We watched the results as they came in nearly every day.”

Celebrity preferences aside, the Car Care Council recommends asking six simple questions to help identify the right auto repair shop to properly care for one of your most valuable assets, your car.

  1. Does the business employ ASE-certified technicians? Credentials and affiliations are indicators of professionalism and the management’s commitment to training and education.
  2. Is the shop and customer waiting area clean and organized? Cleanliness and organization are signs of a well-run business.
  3. Are customers greeted and treated in a friendly and respectful manner? Many auto repair businesses excel in the area of customer service and satisfaction. A simple phone call to the shop to inquire about their services can give you a glimpse of how they treat customers.
  4. Does the business provide a written estimate? The business should complete a written estimate and request your signature prior to starting any repairs on your car.
  5. Does the business offer a warranty? Most auto repair businesses offer a warranty on parts and labor, and the warranty is usually in writing or posted in the waiting area.
  6. Does the business have a list of satisfied customers or references that it is willing to give you?

Satisfied customers and recommendations from family, friends and neighbors are helpful in finding a good shop. Many auto repair facilities also have company websites that are worth checking out, as they often include testimonials and additional information about the business.

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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