Tenneco Encourages Shops that Rely on Monroe Products to 'Show Your Monroe' in New Social Media Sweepstakes

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Tenneco Encourages Shops that Rely on Monroe Products to ‘Show Your Monroe’ in New Social Media Sweepstakes

From June 1-30, the company is giving its service shop partners multiple opportunities to win Monroe-branded merchandise

Counterman Staff
By Counterman Staff
Published:

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In its new “If It Doesn’t Say Monroe” integrated media campaign, Tenneco highlights the many reasons why thousands of automotive service businesses choose Monroe shocks and struts to maintain ride quality and performance in their customers’ vehicles, the company said.

From June 1-30, the company is giving its service shop partners another reason: multiple opportunities to win Monroe-branded merchandise by participating in the “Show Your Monroe” social media sweepstakes.

“We take great pride in providing automotive service shops with top-quality ride control products that are designed, tested and manufactured to meet and exceed OE-level fit and function,” said Denise Hanefeld, manager, brand and marketing communications, North America Aftermarket, Tenneco. “The ‘Show Your Monroe’ sweepstakes gives us a chance to express our gratitude to those who trust Monroe to meet their customers’ needs and allows them to showcase their love for the iconic brand at the same time.”

Launched in May, Tenneco’s “If It Doesn’t Say Monroe” campaign serves to remind automotive parts and service professionals that while many ride-control products may look alike, their brand, manufacturer and point of origin can point to hidden differences that can impact quality, Tenneco said.

“Each Monroe product is engineered, manufactured and tested to meet strict standards for on-vehicle fit and performance to ensure lasting durability and customer satisfaction,” the company added.

To participate in the “Show Your Monroe” sweepstakes, automotive service professionals simply must take a photo of either their shop with Monroe memorabilia or a Monroe product installation and post it to Facebook or Instagram using both the #ShowYourMonroe and #sweeps hashtags.

During the sweepstakes, Tenneco will announce four weekly winners and one grand-prize winner, each of whom will receive a prize pack featuring multiple Monroe-branded items. The company planned to announce weekly prize-pack winners on or about June 9, June 16, June 23 and July 1.

The grand-prize winner will receive a cornhole set, two folding chairs and a grill set, while weekly winners will receive a Monroe T-shirt, a pair of sunglasses, a lapel pin, decals, an article and a beach towel. The grand-prize winner will be drawn from all sweepstakes submissions and announced on July 2 via Instagram and Facebook.

For more details about the program, visit www.Monroe.com and click on “#ShowYourMonroe Sweepstakes” under the Resource Center tab. For complete terms and conditions, click here.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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