In its new “If It Doesn’t Say Monroe” integrated media campaign, Tenneco highlights the many reasons why thousands of automotive service businesses choose Monroe shocks and struts to maintain ride quality and performance in their customers’ vehicles, the company said.
From June 1-30, the company is giving its service shop partners another reason: multiple opportunities to win Monroe-branded merchandise by participating in the “Show Your Monroe” social media sweepstakes.
“We take great pride in providing automotive service shops with top-quality ride control products that are designed, tested and manufactured to meet and exceed OE-level fit and function,” said Denise Hanefeld, manager, brand and marketing communications, North America Aftermarket, Tenneco. “The ‘Show Your Monroe’ sweepstakes gives us a chance to express our gratitude to those who trust Monroe to meet their customers’ needs and allows them to showcase their love for the iconic brand at the same time.”
Launched in May, Tenneco’s “If It Doesn’t Say Monroe” campaign serves to remind automotive parts and service professionals that while many ride-control products may look alike, their brand, manufacturer and point of origin can point to hidden differences that can impact quality, Tenneco said.
“Each Monroe product is engineered, manufactured and tested to meet strict standards for on-vehicle fit and performance to ensure lasting durability and customer satisfaction,” the company added.
To participate in the “Show Your Monroe” sweepstakes, automotive service professionals simply must take a photo of either their shop with Monroe memorabilia or a Monroe product installation and post it to Facebook or Instagram using both the #ShowYourMonroe and #sweeps hashtags.
During the sweepstakes, Tenneco will announce four weekly winners and one grand-prize winner, each of whom will receive a prize pack featuring multiple Monroe-branded items. The company planned to announce weekly prize-pack winners on or about June 9, June 16, June 23 and July 1.
The grand-prize winner will receive a cornhole set, two folding chairs and a grill set, while weekly winners will receive a Monroe T-shirt, a pair of sunglasses, a lapel pin, decals, an article and a beach towel. The grand-prize winner will be drawn from all sweepstakes submissions and announced on July 2 via Instagram and Facebook.