WIX Filters Renews Sponsorship With Kalitta Motorsports For 2018 NHRA Season

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Marketing

WIX Filters Renews Sponsorship With Kalitta Motorsports For 2018 NHRA Season

Both J.R. Todd and Shawn Langdon will serve as WIX Filters' lead National Hot Rod Association (NHRA) drivers.

Counterman Staff
By Counterman Staff
Published:

 

Related Articles

GASTONIA, North Carolina – WIX Filters said it has renewed its sponsorship agreement with Kalitta Motorsports as a chief technical partner.

The partnership will expand for the 2018 season as both J.R. Todd and Shawn Langdon serve as WIX Filters’ lead National Hot Rod Association (NHRA) drivers, which includes major associate branding on Todd’s DHL Toyota Camry funny car and Langdon’s Global Electronic Technology Toyota Camry funny car.

WIX Filters also will continue to serve as the official filters of Team Kalitta with associate branding on the Top Fuel dragsters driven by Richie Crampton and Doug Kalitta, according to the company.

“Last year, we shifted gears and sponsored a new NHRA team. We had a good feeling about Kalitta, but we didn’t realize just how great this partnership would be,” said Jennifer Gibson, brand manager for WIX Filters. “From multiple moments in the Winner’s Circle to all the support behind the scenes, 2017 was extremely successful. We couldn’t be more excited to continue our partnership with Team Kalitta.”

WIX will see its filters perform in the Top Fuel and Funny Car competition, where cars reach top performance speeds of more than 330 mph in less than 3.7 seconds. Last year, Todd drove WIX Filters to the Winner’s Circle twice, including the biggest drag race in the world, the U.S. Nationals in Indianapolis.

“We are excited to have WIX back on our DHL Toyota Camry,” Todd said. “It has been great to get to know Jennifer and the whole WIX Filters family this past season. I’m looking forward to winning more races together and cheering on the rest of WIX Filters’ drivers across their other motorsport partnerships.”

WIX Filters also will grow its hospitality presence with Kalitta Motorsports in 2018 with five major activations across NHRA’s extensive reach nationwide, according to the company. The events bring major WIX Filters customers to the track and allow them to experience the most extreme motorsport up close.

“I am happy to expand my relationship with WIX Filters this season,” Langdon said. “They are a great partner of Kalitta Motorsports and they have so much history in the motorsports world. We are excited for this upcoming season and welcoming many of WIX’s customers to the track.”

 

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Marketing Posts
Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

By Josh Cable
Dayco Kalitta
Advance Giving Away Free Batteries to Randomly Selected Customers on National Battery Day

National Battery Day is Sunday, Feb. 18.

By Josh Cable
Advance Auto Parts Battery Day
Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

By Josh Cable
Restore and Protect
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

By Josh Cable
Dayco

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report