The 2021 Automotive Communications Awards were announced during the Women in Auto Care Awards ceremony at AAPEX to celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry.
With 125 total entries, this year saw fierce competition for a chance to take home one of 30 awards presented in Las Vegas.
The Automotive Communications Awards annually recognizes companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged and winners determined by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).
“The Women in Auto Care Automotive Communications Awards are really special, because not only do they recognize and reward our industry’s best marketers, but the awards also give back to the industry through scholarship dollars.” said Jacki Lutz, executive committee administrator, Women in Auto Care. “Congratulations to all of the winners this year. These submissions are judged by our industry’s greatest marketers, so you should really feel extra proud that you were awarded by your industry peers.”
A portion of the proceeds from award submissions goes toward the Women in Auto Care Scholarship program, which annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs.
Business-to-Business 2021 Winners
Category: Best Ad Campaign to Distribution/Retail Audience
Company: NAPA AutoCare
Submission: NAPA T&E Virtual Product Show
Category: Best Ad Campaign to Technician/Repair Audience
Company: DRiV Inc.
Submission: Garage Gurus 2021 Spring Media Campaign Creative and Analytics
Category: Best Ad to Either Distribution/ Retail or Technician/ Repair Audience
Company: Snap-on Tools/Traction Factory
Submission: PT338 Stubzilla
Category: Training Communications
Company: DRiV Inc.
Submission: Walker Colorado Emissions Regulations Training Communications
Category: Article/Blog/Content Piece – Technical
Company: ADVICS & MBE Group
Submission: Best Technical Article
Category: Article/Blog/Content Piece – General Market/Special Interest
Company: Ziebart Corporation
Submission: Veteran Franchisee Spotlight
Category: Newsletter
Company: JohnDow Industries
Submission: EuroVent Newsletter
Category: Logo Design/ Usage
Company: Pep Boys
Submission: Pep Boys Centennial Rebrand
Category: Website
Company: DRiV Inc.
Submission: Monroe.com Website Refresh
Category: Promotional Goods, Gear, Marketing Collateral
Company: BCA Bearings by NTN/Bower Bearings by NTN
Submission: BCA/Bower “Summer Fun” Promotion
Category: Special Promotion and/or Promotional Event
Company: MOTOR Information Systems
Submission: MOTOR Top 20 Awards
Category: Packaging
Company: Lumileds
Submission: Philips Upgrade Lighting Packaging
Category: Social Media Campaign
Company: GATES
Submission: “PROTECT THE RIDE” Vehicle Owner Education Campaign
Category: Best App for Mobile Device
Company: NAPA AutoCare
Submission: NAPA AutoCare Mobile App
Category: Use of Video – Technical
Company: AutoNetTV Media Inc.
Submission: Gates Modular Hoses
Category: Use of Video – General Market/Special Interest
Company: NAPA AutoCare
Submission: NAPA Apprenticeship Program Video
Category: Best 360-Degree Marketing Campaign
Company: Plews & Edelmann
Submission: Plews & Edelmann Elite Power Steering Program
Business-to-Consumer 2021 Winners
Category: Television Commercial
Company: Pep Boys
Commercial: Pep Boys Celebrating 100 Years TV Spot
Category: Print ad
Company: NAPA AutoCare
Submission: INSIGHT Print Ad
Category: Digital Display Ad
Company: Pep Boys
Submission: Centennial Anthem
Category: Direct Mail Piece, Brochure, Booklets, Handout
Company: Snap-on Diagnostics/Traction Factory
Submission: Fast-Track Intelligent Diagnostics
Category: Article/Blog/Content Piece
Company: Endurance Warranty
Submission: What Does It Mean to Be ASE Certified?
Category: Video
Company: AutoNetTV Media Inc.
Submission: Permatex Pro-Tips
Category: Consumer/Community event
Company: Pep Boys
Submission: Pep Boys Road Trip Events
Category: Website
Company: Purolator Filters
Submission: New Website Award: Business-to-Consumer
Category: Social Media Campaign
Company: Idemitsu Lubricants America
Submission: Digital Brand Awareness Campaign
Category: Social media Campaign (Specifically for Independent Repair Shops)
Company: Schaeffler USA Inc.
Submission: REPXPERT Swag Bag Giveaway
Category: Radio or Podcast
Company: Ziebart Corporation
Submission: COVID-19’s Impact on Transportation
Category: Co-op advertising (Repair Shop Partnered with Manufacturer/Distributor to Market)
Company: NAPA AutoCare
Submission: NAPA PROimage Co-Op Offer
Category: Best 360 Degree Marketing Campaign
Company: Pep Boys
Submission: Pep Boys Centennial
For more information about the Automotive Communications Awards, visit the Women in Auto Care webpage or email Jessica Finnerty, staff liaison, Women in Auto Care, at [email protected].
