Here's Your $39 Brake Job

Here’s Your $39 Brake Job

When does a $39 brake job hurt this industry? It damages the industry's reputation every time a brake job doesn't cost $39.

How much does it cost to fix a dragging caliper on a 2000 Mustang? If you believe some of the advertising that continues around the country, it should only cost $39.

But those of us in the industry know better, right? Considering I work with a bunch of pretty experienced aftermarket professionals, I asked that same question around the office and got answers in the $350 range. The actual price charged by a national service chain on a repair bill that crossed my desk: $912.03.

Of course, I will concede that there are circumstances that might push an R.O. into the upper strata of cost: unique repair situations, elusive electronics diagnostics, hard-to-find parts, etc. However, here we’re talking about a dragging caliper on a Ford.

So where did all the money go? As, I analyze the copy of the work order, the numbers show exactly where the gouging – I mean price adjustments – occurred.

For this 2000 non-GT, non-Cobra Mustang, the following work was performed: replacement of two loaded rear calipers, brake fluid exchange and replacement of two rear rotors. This is exactly what you’d expect to be done for a car with a dragging caliper.

The labor, which totaled $164.20, seems to be fine and shows that there was no long, drawn-out diagnostics going on. Labor was $125 on the calipers, $17 on the rotors and $22 on the fluid. The parts total? A whopping $655.

It’s pretty apparent that this shop was gouging his customer on parts. For example, the shop charged $420.82 for a set of loaded (non-ceramic) calipers. Based on calls I made to several jobber stores in the shop’s area, the best installer price on a set of good-quality loaded rear calipers (ceramics even) should be around $150. These calipers were then marked up $270!

Thankfully, the customer declined to "upgrade" to ceramic pads, the price for which is also noted on the bill. The quoted price on a set of installed rear ceramics? $235.32.

About a year ago in this space, I lamented the state of pricing in the field. I wondered why one store would sell the same parts at wildly different prices. I wondered how the industry could get better at pricing at the jobber, installer and customer levels. Now I’m starting to realize that, in the minds of consumers, it doesn’t really matter. When the industry touts its ability to fix problems at low-ball prices, it sets consumers up for extreme disappointment. In this particular case, $912 is a long, long way from $39.

Even though those of us in the industry know a brake job can’t be done for $39, the majority of consumers don’t know that. All they know is, once again, they’re getting screwed by the auto repair business. That’s a sentiment none of us wants.

You May Also Like

ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

Applications are now being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year. The award recognizes a high school or college instructor from an ASE accredited automotive, diesel/truck or collision repair program who demonstrates excellence through their personal dedication and commitment to the young men and women who have chosen to pursue a technical career in the automotive service industry.

Why Does Engine Coolant Need Replacement?

Two specifications can be used to justify replacement — the condition of the additive package & the freezing point.

Gaskets vs. Seals

Whether your customer asks for a gasket or a seal, you know one thing: They’re trying to stop a leak.

Gaskets and Seals
Check the Part: Return Guide for CV-Joint Kit

Dorman offers these three tips to help to determine if it’s a valid warranty claim.

CV Joint Kit
Selling the Complete Brake Job

These simple guidelines will help you ensure that your customers have everything they need.

Brake Job

Other Posts

Basic Types of Brake Rotors

The most common materials used in brake rotors include cast iron, carbon composite, and ceramic cast. This video is sponsored by The Group Training Academy.

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Tool Intel: Why Are There So Many Screwdrivers?

Screwdrivers come in many shapes and sizes, and they are not created equal.

Bleeding the Brakes (Part 2)

With the proper preparation and a little bit of patience, brake bleeding can be a routine job for your customers, whether they’re professionals or DIYers.

Bleeding the Brakes Part 2