Tech Forum: Engine Management
QUESTION: Why does the “Check Engine” Light Come On? ANSWER: That’s a question that many people ask. Most people think the Check Engine Light comes on if an engine has any kind of problem whatsoever. But guess what? They’re wrong! The Check Engine Light only comes on if a fault is emissions-related. The fault does
Tech Forum: Ceramic Brake Pads
QUESTION: What’s so hot about ceramic brake pads? ANSWER: In a nutshell, ceramic pads are quieter than semi-metallic pads. Ceramic pads are also less harsh on rotors than their semi-metallic cousins, tend to wear better, and unlike many European formula non-asbestos organic (NAO) pads, don’t produce a lot of ugly black brake dust that sticks
Tech Forum: Alternators
QUESTION: Why do alternators have such a high return rate? ANSWER: Alternators have such a high return rate because they are often misdiagnosed as the cause of a charging problem or low battery. The alternator is the heart of the charging system. It generates the amps needed to keep the battery fully charged and to
Annual Technical Training Seminars
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 18 essential product categories.
Bridging the Reliability Gap
In this article, we’ll take a look at the most important dimension as defined by the customer – reliability. And, we’ll discuss how to bridge the reliability gap.
Timing Kits
The reasons technicians source from the dealership are many, but one of the most common reasons is availability. Techs buy from the dealer in some cases solely because they think they have no other option. Sometimes this is true, but other times it is not, as in the case of timing components. In fact, prior
More Than a Patch: ASE P2 Parts Specialist Test Prep
ASE P2 Parts Specialist Test Prep Next month, thousands of automotive service professionals from across the country will take one – or several – ASE certification tests. Those who succeed earn the right to wear the ASE patch, a tangible reminder to customers that you know your stuff. But succeeding on the test takes knowledge
Lighting Sales Opportunities
The average customer looking to replace a burned-out headlight, brake light or other light wants to find it fast, fairly priced and easy to install. The life span of most lamps is limited by the life of the filament inside the bulb which, in turn, depends on bulb design, light output, temperature, cooling and hours
HIGH-TECH RETURNS YOUR STORE CAN AVOID
By Dan Maslic As we all know, warranty returns are not always the result of a defective product. Technicians often return product that works perfectly. Here are two high-tech returns your store might be able to avoid. One of the more common problems faced by jobbers when dealing with electronic powertrain control modules is the
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
To Make the Sale, You Have to Know the Products
Each April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 22 essential product categories.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.