Gerald Wheelus, Author at Counterman Magazine - Page 4 of 4
Build A Market. But How?

Everyone who has been in the parts business for any time at all usually has a following of some sort.

Goals, Praise, Reprimand

Three simple rules can be a recipe for success in your parts operations.

The High Cost Of Not Training

There is a theory out there that there are three levels of counterpersons. You have simply 1s, 2s or 3s.

Some ‘Wasted Days’ Are Better Than Others

Every day is a learning adventure and no time that is spent investing in people who care and want to learn is a ‘wasted day.’

What makes someone a true automotive aftermarket parts professional?

What is a true parts pro? It depends on whom you might ask.

What Not To Do in Retail Aftermarket Auto Parts Sales

Remember the Ten Commandments of Customer Service?