Fans Can Score With Yokohama Tire Corp.'s New Baseball Promotions

Fans Can Score With Yokohama Tire Corp.’s New Baseball Promotions

Now through July 7, the tire maker is offering a "Home Team Pride" jersey promotion with the Cincinnati Reds and a "VIP Experience" with the New York Yankees.

FULLERTON, Calif. — Professional sports promotions have, in the past, been very, very good to Yokohama Tire Corporation (YTC) and its dealers, the company says. This season, the Fullerton, Calif.-based tire maker is pitching what it calls another masterpiece: free Cincinnati Reds jerseys and a "VIP Experience" with the New York Yankees. The two promotions, according to Alan Holtschneider, YTC manager, advertising, promotions and events, run through July 7.

The Reds’ "Home Team Pride" promotion provides consumers with a free, official replica team jersey when purchasing four Yokohama tires from participating retailers.

"This is our first time partnering with the Reds," said Holtschneider, "and we think the redemption rate will be very strong for our dealers. The Reds won the National League Central division last year, are playing well this season and have a strong fan base." To locate participating retailers, consumers can visit www.yokohamatire.com/dealer_search/ and enter their ZIP code.

Yokohama’s agreement with the Reds includes signage behind first base, as well as pre-game, post-game and in-game spots on the Reds Radio Network throughout the season; in-stadium displays and in-game announcements on the public address system and LED scoreboard.

YTC has been a New York Yankees sponsor for two seasons. This year, Yokohama is conducting a consumer sweepstakes promotion with the 27-time World Champions.

"It’s the ultimate New York Yankees fan’s dream," said Holtschneider. "The winner and three guests will get a chance to watch the iconic team on the field during batting practice, take in the game from Field MVP seats and receive a limited-edition New York Yankees gift bag."

The sweepstakes is open to residents of New York, New Jersey, Pennsylvania and Connecticut, who can either text STS2WIN to 89269 or visit Yankees.com/STSVIP to enter.  

YTC’s New York Yankees sponsorship also includes signage on the bleacher wall in left field at Yankee Stadium.

In addition to the Reds and New York Yankees, Yokohama’s 2013 baseball sponsorships includes a deal with the Los Angeles Angels.

For more information on Yokohama, visit www.yokohamatire.com.

You May Also Like

AACF Applications Increase 90 Percent in Wake of Wildfires

The Camp Fire destroyed 14,000 residences, displaced thousands and left more than 80 dead and hundreds missing.

wildfire, Camp Fire

In November, applications for Automotive Aftermarket Charitable Foundation (AACF) aid increased 90 percent in the wake of the unprecedented wildfires in California.

“AACF is working hard to get checks mailed to qualified applicants within three days,” said executive director, Joel Ayres. “In addition to heartbreaking applications from fire victims, we’re also aiding those affected by recent hurricanes.”

Purolator Launches Summer Mail-in Rebate Promotion for Air Filters

The promotion will run through Aug. 31 for all Purolator air and cabin air filters.

Epicor To Demonstrate Augmented Reality eCatalog At AAPEX In Las Vegas

This “Catalog of the Future” enables users to perform inspections, visualize parts and labor information and order replacement components from the service bay, the company says.

Continental Expands Popular Asian, European And Domestic Coverage For VDO Brushless HVAC Motors

The company has added more than 30 new SKUs to its VDO Brushless HVAC Motors line, expanding the company’s coverage to include Audi, Cadillac, Chevrolet, Dodge, Ford, Infiniti, Lexus, and Toyota automobiles and light trucks for model years 2011-’17.

OttoFran And Vast-Auto Family Hold 2017 Annual Convention

The Vast-Auto and OttoFran marketing and sales team held various workshops during which the latest market information, the new banners programs, marketing campaigns and the action plan for 2017-2018 were presented.

Other Posts

Streamlight Introduces Rechargeable KeyMate USB Flashlight

With an off/off button for constant operation, the KeyMate USB has three modes: high (35 lumens); low (16); and strobe (flashes at high lumen level). Featuring LED technology for extreme brightness, the light provides a run time of one hour on high and two hours in both the low and strobe modes.

All-New Ford Expedition Redefines Full-Size SUVs with Adaptable Interior, Smart Technology for Every Occupant

DALLAS–(BUSINESS WIRE)–For today’s active families, Ford introduces the all-new Expedition – the smartest, most capable and most adaptable Expedition ever – with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. Related Articles – Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad

Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad Quattro

For ride quality, the kit includes new custom-valved, application-specific shock absorbers. The Audi front coil spring assemblies include new upper mounts, Arnott says.

TRICO Wins 2016 Subaru Of America Supplier Excellence Award

Subaru of America, the major automobile manufacturing division of Fuji Heavy Industries Ltd. Of Japan, implements an annual supplier rating program to monitor and improve the supplier base in order to maintain the highest quality of products and service.