DORAL, Fla. — Passion is everything. The expression “made with love” goes a long way, especially for LAPIZTA, a timepiece company with passion in its veins. LAPIZTA created a collection of watches inspired by extreme sports and the adrenaline junkies who live on the edge. Founded by third-generation watchmakers, LAPIZTA was created to convey and share their personal passion for sports with others.
LAPIZTA features eight different watch collections, all inspired by an extreme sport or vehicle; racing, automobiles, motorcycles, two lines for diving airplanes, boats and a women’s line. Each timepiece uniquely embodies elements from these extreme endeavors, from tire treads to nautical materials, which ultimately brings life and movement to the watches. These custom made pieces provide not only the function of a watch, but the opportunity for all those who sport the LAPIZTA brand to tell a story. People feel a personal connection to the brand.
LAPIZTA recently brought one of IndyCar’s most accomplished race car drivers on board, Helio Castroneves.
This three-time Indy 500 winner is recognized globally for his charisma and success both on and off the track. Known commonly among race car enthusiast as Spiderman, Helio will help Lapizta show the world, how Lapizta captures the thrilling and limitless elements of extreme sports and life.
“Helio truly embodies the Lapizta brand with his big, bold and ambitious talent. It is the perfect match for us as we continue to establish ourselves as a global motorsport lifestyle brand,” says Lapizta Executive Vice President Mauricio Acevedo.
Explore Lapizta’s Infinite Passion and complete collection at www.LAPIZTA.com.
