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Myers Industries Launches New Brand Identity

Myers Industries, a leading manufacturer of a wide range of polymer products and distributor for the tire, wheel and under-vehicle service industry, unveiled its new brand identity, which is intended to more clearly represent the company’s comprehensive offerings and value to customers.

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The new master brand, logo and website reflect the company’s ongoing transformation toward its “One Myers” strategic vision “and bring a unified architecture designed to leverage the company’s unique position, broad suite of technologies and deep plastics expertise,” the company said in a news release.

“The transition to a master brand represents the next strategic step in our transformation,” said President and CEO Mike McGaugh. “It advances the culture of the company toward our vision to be One Team, One Company, ‘One Myers.’ Furthermore, it is a natural progression of our long-term vision and strategic objective to transform our Material Handling segment into a customer-centric innovator of engineered plastic solutions while continuing to grow and optimize our Distribution segment. Under the unity of the master brand and the ‘One Myers’ mindset, the Myers Industries’ team is poised to improve our cross-company innovation, our customer focus, and drive growth.”

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To support the organizational focus on customer excellence and growth, the company appointed Paul Johnson as the new vice president of distribution in March. Crediting Myers’ commitment to reinvigorating the brand with inspirational leadership and vision from the CEO down is what he says drew him to the role.

“At the end of the day, Myers has great people and energy,” Johnson added. “Combine that with a core mission to fix problems for our customers, and there is truly unlimited potential here.” Johnson brings decades of automotive aftermarket and senior-level executive experience to the company, most recently serving as president of International Brake Industries.

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To learn more, visit the new website at www.myersindustries.com.

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