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Conventional Oils vs. Synthetics: It’s All About that Base

The base oil is what determines if the oil is considered a synthetic or conventional oil.

Shell Lubricants Introduces Shell Rotella Gas Truck Engine Oil

All three grades of Shell Rotella Gas Truck motor oil are formulated to provide “unsurpassed wear protection” in even the most extreme conditions trucks and SUVs face, according to the company.

Standard Motor Products Announces Expanded Blue Streak by Standard Program

Backed by a limited lifetime warranty, the Blue Streak program now features 38 new heavier-duty, longer-lasting ignition coils that are engineered and manufactured at SMP’s TS16949-certified facility in Bialystok, Poland.

LIQUI MOLY Updates Online Oil Guide

As vehicles grow increasingly complex, oil has become a highly specialized, liquid replacement part that has to precisely fit the corresponding engine.

LIQUI MOLY to Present New Oils, Additives at AAPEX

LIQUI MOLY’s U.S. sales are booming.

LIQUI MOLY Top Tec 6300 0W-20 Oil Approved for Newest Mercedes Engines

With official approval from Mercedes (MB 229.71), Top Tec 6300 can be used on current Mercedes E-Class models as well as several C-Class and S-Class models.

MAHLE Developing High-Voltage Traction Motors for Electric Vehicles

The company also is developing 48-volt drive motors for new-generation hybrids.

Federal-Mogul Motorparts Celebrates 100th Anniversary of Fel-Pro Gaskets Brand

The brand’s 100th-anniversary celebration, which included customer promotions and other activities spanning several months, culminated in a party on July 21 for more than 1,400 employees and their family members at Fel-Pro’s manufacturing complex in Skokie, Illinois.

WATCH: Avoid the Price Trap When Choosing an Oil Filter

It’s important that your customers avoid the trap of prioritizing price over quality when they’re looking for an oil filter.

Importance Of Oil Changes Highlighted In Car Care Council Video

Produced in conjunction with AutoNetTV Media, the new video discusses the why, when and where to have an oil change performed.