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Batteries Charge Ahead

Back to school: Refresh your sales skills by reading up on nine essential product categories in our annual technical sales seminar section.

Range Of Choices For Wiper Blades

Back to school: Refresh your sales skills by reading up on nine essential product categories in our annual technical sales seminar section.

CRC Industries Kicks Off Sweepstakes To Win VIP Trip To Indianapolis Motor Speedway

The event will be held from July 27-29 and includes four epic races from the NASCAR Nationwide Series, NASCAR Sprint Cup Series, GRAND-AM Rolex Series and the GRAND-AM Continental Tire Sports Car Challenge Series.

Car Care Events Reveal Increased Need For Maintenance

The unsatisfactory condition of vehicles reflects the current economic climate and reinforces the continued need for consumer education about the benefits of regular vehicle care, maintenance and repair, according to the Car Care Council.

Understanding Modern Battery Functions

Our conventional “flooded,” wet-cell, lead-acid battery has been improved during recent years to reduce corrosive gassing and increase service life.

What’s Changed About The Brake Job?

Selling modern brake service parts is a lot like making a game-winning touchdown.

BATTERIES: WHAT’S YOUR PRODUCT I.Q.?

Car batteries are a frequently replaced underhood component, more so than many other parts such as spark plugs, plug wires, sensors, water pumps, alternators, starters, even belts and hoses. The typical car or light truck will probably go through four or more batteries during its lifetime. The service life of most wet cell lead-acid batteries

Standard Motor Is Acquiring Forecast Trading

Standard Motor Products Inc. announced it has acquired all of the capital stock of Forecast Trading Corporation for approximately $44 million. Forecast has distribution facilities in Ft. Lauderdale, Fla., and distributes a range of engine management products including ignition coils, ignition modules, switches and sensors, and filters. Lawrence I. Sills, Standard Motor Products’ Chairman and Chief Executive

Behr Puts Vehicles To The Test in Climatic Wind Tunnel

At Behr’s climatic wind tunnel in Troy, Mich., vehicles are brutalized under simulated blaring sunlit conditions to see how well air conditioning systems will perform and how well HVAC systems will cooperate with engine cooling components.

Technical Sales Skills: Keep Your Battery Supply Fresh

The basic technology used in 12-volt lead-acid car batteries has remained pretty much unchanged for decades.