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Autolite Gives Retailers Easy Access To More Than 60,000 Powersports Spark Plug Applications With Release Of Electronic Catalog

The release will provide the ability to look up many motorcycle, ATV, snowmobile and personal watercraft applications using the familiarity of the standard electronic automotive parts search interface.

FRAM, Autolite Hit The Road For 2015 Summer Mobile Tour

Master technicians for FRAM and Autolite will be on-site to lead training sessions around filtration and spark plug technology, and the mobile education unit will feature consumer displays on FRAM and Autolite products.

Autolite Announces Leadership Changes

Josh Gordon joins the company as VP of sales and marketing; Mike Mizusawa joined the company in August as president. Key focuses for 2015 will include parts quality and commercial programs.

Autolite Unveils Autolite Iridium XP Checkered Flag Challenge

At the checkered flag of every NASCAR Sprint Cup Series points race, fans will have 60 minutes to go to the Autolite Facebook page and enter for their chance to win weekly prizes.   LAKE FOREST, Ill. – Autolite is excited to announce that it’s launching its biggest promotion ever. The Autolite Iridium XP Checkered

Auto Pride Parts Specialists Win Grand Prize in Autolite ‘Reaction Time Challenge’

GERMANTOWN, Tenn. – Brothers Mike and Joe Calvitto, two parts specialists for Providence, R.I.-based Action Auto Parts, were among the grand-prize winners of an all-expenses-paid trip to the NHRA Finals in Pomona, Calif., as part of the Autolite “Reaction Time Challenge” promotion. “The employees at Action Auto Parts, a company-owned location of State Automotive Warehouse

Autolite Introduces Improved Design Revolution HT Spark Plugs

DANBURY, Conn. – In an effort to reduce instances of spark plug breakage during removal from the engine, Autolite recently introduced a redesigned Autolite Revolution HT Spark Plug to its line. The High Thread (HT) design incorporates High-Strength Steel (HSS) technology, which reinforces the spark plug assembly for greater mechanical strength and protection against fractures,

Autolite Announces Winners of First Online Counterperson Challenge

DANBURY, Conn. – Autolite recently selected the 35 winners of its first Counterperson Challenge, awarding cash prizes totaling more than $10,000. The interactive, online challenge, which ran February through April, was created to educate men and women behind the counter about the technological differences between different types of spark plugs and the intricacies of complex

First-Ever Autolite Challenge Program Offers Counter Pros a Chance at Cash and Prizes

DANBURY, Conn. — On Feb. 1, the Autolite Challenge – a program started in 2010 that provides training and rewards opportunities for technicians – will launch a new-to-the-industry promotion, the Counterperson Program. Aimed at educating men and women behind the counter, the program’s curriculum will focus on today’s complex ignition systems. Specifically, the program includes

AP Performance, Autolite/Fram and Leacree Join ShowMeTheParts.com

DOWNERS GROVE, Ill.—AP Performance, Autolite/Fram, Leacree, Performance Radiator, Precision Parts Australia, Prime Guard, Rainy Day Wipers and Security Filters are the latest companies to include their products in the ShowMeTheParts.com online application catalog. ShowMeTheParts.com now includes more than 150 brands, covering nearly 2,200 part types, according to parent company Vertical Development. According to Vertical Development,

Autolite Offers Cash in Counterperson Program

2011 educational program teaches counterpeople about complex ignition systems.