Sell Trust by Educating Your Staff
When was the last time you saw a manufacturer’s rep? But with the disappearance of the rep comes the realization that product education must be a self-taught endeavor.
Mastering the Art of Service Advisor Communication
Learn the who, the what, the when, the where and the why of selling to service writers.
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
WD Logistics Efficiency
For warehouse distributors in the automotive parts industry, the main goal is to provide the right parts in the right quantities as efficiently as possible. With more vehicle models staying on the road longer, the number of SKUs in this industry is rising at a faster rate than ever before. Wholesalers and retailers such as
Economies of Scale
Does size equal profits? Want fries with your Mega Burger? Never confuse ‘activity’ for ‘productivity’ on the path to profitability.
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.
Reeling from Returns
The Top Seven Reasons Technicians Return Product – Causes & Cures
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.
Complaining as Sport
Complaining has become a national pastime – less about the automotive aftermarket and more about the OE side of the world.
Striking a Chord
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.