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Valvoline Introduces Full Synthetic Motor Oil To Protect Against Carbon Buildup In Newer Engines

Valvoline said it has developed a new motor oil engineered to protect against carbon buildup in gasoline direct injection (GDI), turbocharged and other engines manufactured since 2012.

Vertical Development’s ShowMeTheParts Software Powers New Valvoline Filters and Wipers Website And Mobile App

The website provides an updated buyers guide and electronic searchable catalog where visitors can query to find the Valvoline parts they need.

Valvoline Teams Up With Hendrick Motorsports Drivers To Test DIYers On ‘What’s Under the Hood?’

NASCAR Sprint Cup Series drivers Jeff Gordon, Dale Earnhardt Jr., Kasey Kahne and Jimmie Johnson each step out from behind the wheel to take a turn as host of the interactive video game show series that will test the nuts and bolts of car lovers’ “Do-it-Yourself” (DIY) automotive knowledge.

Valvoline Teams Up With Hendrick Motorsports Drivers To Test DIYers On ‘What’s Under the Hood?’

Auto enthusiasts and NASCAR fans can take the challenge and join in the first of four quiz rounds featuring racing legend Jeff Gordon by visiting ValvolineUndertheHood.com.

Valvoline Rolls Out Full Synthetic High Mileage Motor Oil With MaxLife Technology

Valvoline chemists have paired the company’s award-winning additive chemistry with premium synthetic base oils that meet its exacting standards.

Valvoline To Sponsor JR Motorsports In The NASCAR Nationwide Series

Multi-year agreement includes official status and sponsorship of cars.

Alliance Names SMP 2023 Channel Partner of the Year

The Channel Partner of the Year Award is the most prominent of the Alliance’s channel-partner awards.

Roger McCollum to Serve as UAF Chairman

McCollum replaces outgoing chairman Bob Egan, who has transitioned to the role of chairman emeritus for the foundation.

Arnold Motor Celebrates Fundraising, Key Channel Partners

The company recognized PPG Industries as Vendor of the Year, and celebrated its fundraising for Tori’s Angels.

Alliance Hosts LATAM Shareholder Meeting in Guadalajara

The intent was a collaborative business meeting focused on channel-partner relations, IT initiatives, category management, and sales and marketing efforts.