ASE Test Prep: Drivetrain
There will be two questions on the ASE P2 test that deal with the drivetrain and drivetrain components.
Why Do I Call the EO Dealer for Parts?
Original-equipment technology, telematics and plain-old marketing are stealing away your professional accounts. Find out why they call the dealer instead of you.
The Import Parts Market
The import parts market began as a slow evolution and has turned into a revolution with more Hondas and Toyotas on the road than American manufacturers could have ever anticipated.
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
Brake System Basics: What Every Counter Pro Should Know
Brake parts account for a substantial portion of most parts store sales today, and should continue to do so in the future. Why? Because many parts in the brake system are high-wear items that have to be replaced every few years. When you add up all of the things that can go wrong with brakes,
Making the Grade: Annual ASE P2 Test Prep
In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.
Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
ASE P2 Test Prep
On November 7, parts professionals around the nation will put a pencil to paper to test their real-world knowledge of the parts business. Counterman presents this technical information, based exclusively on ASE’s P2 ‘task list,’ that should help you be more confident when testing day arrives.