Optima Batteries Expands Campaigns With Team Lucas Events For 2014
For the third year in a row, Optima Batteries based in Milwaukee, Wis., will partner with Team Lucas in a grassroots motorsports advertising/marketing and sponsorship program that encompasses the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Regional Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series and the Lucas Oil Modified Series.
Bosch Components Power Dale Earnhardt Jr. Victory At Daytona 500
Winning start for Bosch as NASCAR season begins.
TechSmart Releases New Import Solutions Tech Session Videos
Highlighting the Tech Sessions are TechSmart’s all-new, not remanufactured, electronic throttle bodies for Nissan and Infiniti, and TechSmart VVT chain tensioner kits for VW and Audi.
Executive Interview With Michael Palm, Vice President, Marketing And Brand Management, CRP Automotive
In this Executive Interview from Counterman’s sister publication, aftermarketNews, we hear from Michael Palm, VP of marketing and brand management for CRP Automotive, parent company to the brands Rein Automotive, ContiTech Automotive Belts, Pentosin Technical Fluids and AJUSA Engine Parts. In this interview, Palm shares with aftermarketNews an update on the Rein Automotive brand strategy in the NAFTA region, as well as his thoughts on the import market today and going forward.
MAHLE Aftermarket Joins Engine Pro To Sponsor Must See Racing
The winged sprint series starts its fifth year of racing on April 11, 2014, on some of the best circle tracks in the nation including Anderson Speedway, Lucas Oil Raceway and Berlin Raceway. FARMINGTON HILLS, Mich. — Clevite engine bearings, a product of MAHLE Aftermarket, will join Engine Pro as a marketing and performance
Four Seasons Honored With Most Innovative New Product Award For The Deslugger Compressor Cycle Timer
The Deslugger cycle timer is designed to help prevent slugging in low-mounted compressors after the vehicle has been sitting idle for 30 minutes or longer. LEWISVILLE, Texas — Four Seasons is proud to announce it was recently honored with the “Most Innovative New Product” award for its Deslugger compressor clutch timer during the 2014
NEW 2010 Mallory Ignition & Performance Products Catalog Now Available
The all-new 2010 Mallory Ignition catalog is now available, featuring more than 100 new items, including the Maxfire, E-Fire, Specialty Custom & ProMaster line of Distributors and Coils. The all-new 2010 Mallory Ignition catalog is now available, featuring more than 100 new items, including the Maxfire, E-Fire, Specialty Custom & ProMaster line of Distributors
Make the Right Connection with Jiffy-Tite Carburetor Kits
The Jiffy-Tite Quick-Connect Carburetor Kit saves time and makes carburetor changeovers a breeze. Unlike an old-fashioned threaded fitting set-up, this kit allows you to connect or disconnect the fuel line(s) in seconds with no tools. The patented Quick-Connect design works with most of the popular high-performance carburetor applications on the market. Jiffy-tite Motorsports makes a
Magnum Performance Gaskets Join The Growing MSI Product Lineup
MSI (Modern Silicone Technologies Inc.) has announced a starting lineup of 80 new retail-packaged Magnum Performance Gasket sets. These cover the most popular Chevy, Ford and Chrysler small block and big block V8s, as well as the GM LS family of engines, which are increasingly chosen for high performance buildups. BANNOCKBURN, Ill. — High
Magnum Performance Gaskets Join The Growing MSI Product Lineup
MSI (Modern Silicone Technologies Inc.) has announced a starting lineup of 80 new retail-packaged Magnum Performance Gasket sets. These cover the most popular Chevy, Ford and Chrysler small block and big block V8s, as well as the GM LS family of engines, which are increasingly chosen for high performance buildups.
