Chassis Talk: Learning The Terminology Is Key To Selling The Correct Chassis Part
Just about everybody remembers the story of the Tower of Babel, in which people began speaking different languages. Unfortunately, the terminology connected with selling chassis parts often becomes its own Tower of Babel when a local alignment shop places a phone order. In many cases, term “tie rod” often becomes interchangeable with “tie rod end”
19th Annual Technical Forum: Chassis Parts
How often should chassis parts be replaced?
19th Annual Technical Forum: Shocks & Struts
What are loaded strut assemblies, and why should I recommend them to my customers?
How To Sell And Use Automotive Chemicals
In the modern era of reduced vehicle maintenance requirements, it’s very easy to develop a complacent attitude toward selling automotive chemicals. But, in our current market, automotive chemicals have become far more than just “snake oil” or “mechanic in a can” products. To the contrary — many are essential tools for keeping a modern vehicle
What’s Your Belts & Hoses IQ?
Belts and hoses are common replacement parts that most part stores stock (at least the more popular SKUs).
Understanding Your Customer
Nearly 40 years ago, I decided to start my own shop. Having just left a job teaching auto mechanics and having taken some business management and business law courses at our local community college a few years earlier, I felt I had a unique advantage in operating an automotive repair shop. I rented a small
ASE P2 Question-Writing: Harder Than It Looks
It gets taken every year — the ASE P2. And every year, counterpros around the country study up on store operations questions, parts predicaments and some math homework to take the test and hopefully, earn their blue seal. But come test day, all those P2 questions don’t just materialize out of thin air. The job of
Strutting Their Stuff
Quick and easy to install, complete strut assemblies have become a popular item with professional technicians.
Federal-Mogul Expands MOOG Coverage with 81 New Parts Covering Millions of Late-Model Applications
SOUTHFIELD, Mich. — The MOOG steering and suspension product line from Federal-Mogul Corp. now features 81 additional high-volume parts covering millions of late-model foreign-nameplate and domestic applications. With dozens of premium new parts added each month, the MOOG line is the aftermarket’s most complete chassis repair resource, according to the company. Among the latest additions