Perception is Reality
How the public perceives the aftermarket impacts us all. Consider what happens when a motorist is told that his aftermarket repair shop can’t fix a problem.
It’s A Small, Big World After All
Despite all the growth and proliferation of major corporations on both sides of the counter, the automotive aftermarket is still a one-on-one relationship business.
An Essential Job
Readers can nominate a distribution pro for the annual Counter Professional of the Year Award right here at www.counterman.com. But hurry: The deadline is fast approaching!
Technology: Salvation or Curse?
Today’s aftermarket fights a constant battle to overcome business challenges. Technology is often the cause of — and nearly always to the solution to — these challenges.
And Now for Some Good News
New stats from NADA show that the aftermarket just might be making progress in its attempt to regain ground on dealership parts and service.
An Inconvenient Ban
A proposed California ban on the sale of R-134a to non-certified technicians pits business vs. the environment. Not an easy choice, is it?
Never Say ‘No’
When customers call, do you ever say you don’t have “it?” Not having “it” puts your business on the fast track to killing your relationship with a customer.
What’s Wrong?
There’s little attention paid to vo-tech education these days, yet the demand for techs and parts pros has gone up. What’s the aftermarket doing about it?
It Takes Two
Collaboration among trading partners can be a great and productive thing – except when it’s a one-sided exercise.
The Formula
If you’re looking for the formula to win more business, the key just might be standing next to you at the counter.
Singing the Standards
Industry standards are the way to a healthier, more efficient aftermaket. So why aren’t more companies embracing them?
It’s Just Different
Challenging categories, such as exhaust, require new approaches to distribution and sales strategies.