Advanced Filtration Is Key to Vehicle Longevity

Advanced Filtration Is Key to Vehicle Longevity

Sponsored by FRAM

Let’s face it, we love our cars – and we drive a lot. According to statistics from the U.S. Department of Transportation, Americans drive more than 13,000 miles per year on average.

Although the miles continue to rack up on our cars and trucks, their overall shelf life keeps increasing.

Once upon a time, vehicles reaching the 100,000-mile mark was considered dangerous territory – that performance would dwindle, and permanent failure was soon to follow. But over the years, that trend has shifted. Nowadays, it is normal for a car or truck to last far beyond that 100k mileage mark, some going well into the 200,000 and even 300,000-mile ranges.

Perpetuating the Trend

Modern technology and advances in drivetrain design have played a huge role in helping vehicles last longer than ever. But all types of older vehicles are staying on the road longer, too.

Critical to extending vehicle vitality is proper maintenance with the right parts.

Proactive maintenance of the entire vehicle ensures strong overall performance, better fuel economy and long-lasting reliability. Shop owners and technicians can help customers keep their vehicles running for a long time by staying on top of maintenance cycles and routine service—and that starts with the right filtration.

Oil Filters

As you know, one of the most crucial parts of vehicle maintenance is to protect the engine and keep its oil flowing freely. FRAM® oil filters are durably designed for higher flow efficiency and complete filtration no matter what your customers drive.

When it comes to recommending quality and performance, FRAM Ultra Synthetic®, FRAM Tough Guard®, and FRAM Extra Guard® oil filters are great choices.

Each of these filters provide advanced protection in all driving conditions and work well when paired with synthetic oil. This is especially important in winter since synthetic oil doesn’t thicken as much as conventional oil in cold temperatures.

Engine Air Filters

Most customers understand that particles from dirt, dust, leaves, and road salt are constantly kicked up on the road. But they may not consider the impact this has on their engine air filter, which makes regular replacement so important.

You can help customers see how the engine air filter is the first and best line of defense in protecting the engine from these harmful particulates, and that a clean air filter can help fuel economy too. By recommending vehicle owners change their air filter at regular intervals, you’ll be helping them improve horsepower, fuel efficiency and overall engine performance.

FRAM Ultra Air™ filters deliver maximum protection against all airborne particles with 99% filtration efficiency, trapping twice as much dirt as a traditional filter. These premium engine air filters are designed with a metal screen to support the filter media, providing additional durability and strength.

Cabin Air Filters

It’s helpful for shop visitors to understand that like the engine air filter, cabin filters will become clogged as particles from dust, dirt, road salt and even autumn leaves restrict the airflow into the cabin. This forces the HVAC system to work harder to keep the air flowing.

FRAM’s premium cabin air filter, FRAM TrueAir™, features an innovative N95 grade media that capturers 95% of airborne particles, as small as 0.3 micron. FRAM TrueAir™ is designed with dual-layered protection to filter out 99% of dirt, dust, pollen, and allergens to keep the cabin air clean and safe.

FRAM Fresh Breeze® is another premium cabin air filter product. This filter contains Arm & Hammer™ baking soda plus activated carbon embedded in its media. These features combine to provide deodorizing properties while filtering out up to 98% of contaminants, keeping the cabin air clean and fresh.

Informing customers that changing their cabin air filter every 12 months or 12,000 miles will not just keep the cabin air clean, but it will reduce strain on the ventilation system.

Making FRAM® products a part of your customers’ maintenance routines ensures long-lasting protection and advanced filtration for whatever type of car or truck they drive.

FRAM® has a legacy that goes back decades delivering leading technology and innovations. FRAM® delivers a full set of filtration products to keep contaminants under control in critical spaces. If you’re already protecting your customers’ engines with quality engine air and oil filters, your customers also deserve to ride comfortably with optimal cabin air filtration. Explore the full offering of trusted filters at

Sponsored by FRAM

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