Gary Goms, Author at Counterman Magazine - Page 8 of 11
What Defines a Champion?

You can’t have a winning parts team without the right players. Teammates must train hard, execute plays strategically and most importantly, know when it’s okay to laugh if they fumble and drop the ball.

A Love-Hate Relationship

Most repair shops both love and loathe good old lube, oil and filter service. It’s a necessary service to offer, but very often they are loss leaders that don’t bring in any real profit.

Brake Rotor Replacement: A Shop Owner’s Experience

NVH — noise, vibration and harshness — can spell trouble for any brake job. For your professional customers, finding the source of the problem can be a very frustrating experience.

Mechanic Connection: Sourcing Engine Parts

Because of the time and expense involved, many factors go into sourcing engine parts. It’s a typical scenario: a late ’90s front-wheel drive van suffers a blown cylinder head gasket and the owner drives the vehicle until the engine quits. Upon initial inspection, the engine will crank, start and run, but produces a one-half crankshaft-speed

A Shop’s Perspective: Dealing with Store & WD Sales Reps

Attention sales reps: To maintain a healthy business relationship with customers, it’s best to know your clients, fulfill their needs and, most importantly, value their time.

Mechanic Connection: Keeping Up with Technology

Automotive technology has advanced steadily in the last 50 years, but keeping up with it involves the tech’s mind and experience as much as it does scan tools and the Internet.

To Join or Not to Join a Program Group

Changes in the repair business have made program group service dealer programs attractive for many shops. What are the benefits that will help you sign up more prospects?

Accessing Repair Information

The complexity of OBD systems has created headaches for the average repair shop. But technicians are becoming more efficient when it comes to day-to-day diagnostics.

Sourcing Chemicals and Motor Oil

DIYers and professional installers base their chemical decisions on numerous factors.

A Repair Shop’s Perspective

You offer training. Your professional customers need it. But are you offering the right kinds of training? This month, a repair shop owner offers his opinion on training. Although shop owners are routinely encouraged by industry leaders to provide from 40 to over 100 hours per year training for each technician, too many shop owners

Why Don’t I Give You All of My Business?

Most parts distributors strive for the exclusive business relationship with their dealer accounts, but most often shops, for various reasons, tend to spread their business around.

Scanning the Market

Parts stores and distributors are missing on a major market segment if they aren’t active in the selling of diagnostic equipment.