Gary Goms, Author at Counterman Magazine - Page 7 of 11
The Complexities of Multiplexing

We can surely count on multiplexing to proliferate throughout all vehicle lines and become a common issue in future aftermarket parts distribution and service. But only time will tell how the aftermarket will adapt.

Worldly Parts

More and more manufacturers are cutting costs by offshoring. And in many instances the form, fit and function you and I rely on is being affected. And it’s not only happening overseas.

Different Philosophies

There are two types of “automotive service philosophies” — the maintenance philosophy and diagnostic philosophy. While quite different, both have the ability to produce reliable diagnosis and repair. Which side do you favor?

Fuel Surcharges: How Much Will Customers Pay?

When the price of fuel rises, the cost of doing business rises too. If customers want a part delivered, no matter how near or far, chances are they’re going to have to pay a fuel surcharge. Just how much are they willing to pay?

Why Buy Direct?

Everyone wants to save a few points on parts purchases. But does cutting out the middleman really save anyone in the long run? Sometimes, the middleman brings more value than you think.

Where Have All the Product Reps Gone?

When you have questions about a part, you don’t want to talk to a computerized “options” voice on the other end of the line. You want to talk to a real person, with real knowledge. Will the good old days of real product reps ever return?

Time and a Half

Do your professional customers charge for diagnostic time? Should they? This month, Gary Goms discusses the controversies surrounding what really should be a common industry practice.

The Parts Proliferation-Consolidator Connection

As parts proliferation continues to create headaches for traditional aftermarket distributors, the addition of advancing technology is pushing some volume shops to look to consolidators for their parts purchases.

Making the Sale Means Minding Your Manners

Proper outside sales etiquette not only requires good manners, but it also demands common sense. Don’t walk into a shop during its busiest hours and if you make a promise, follow through.

Back to School

Training — it’s a familiar word in the aftermarket, yet some industry professionals don’t seem to realize the importance of its meaning.

Can Retailers Win My Business?

Major auto parts retailers are continuing to knock on the door of the independent service sector. But Gom’s isn’t so sure they’re being greeted with a warm welcome.

Product Training and Technology: More Like Rocket Science

Just when you think you have a handle on product training, something new is introduced to the market. Do you have the time, money and smarts to stay informed?