Counterman Education Center Archives - Page 17 of 32 -
VIDEO: A Different Approach To Selling Shocks And Struts

Ride control is one of the few categories where the customer can actually feel the difference when you’ve sold them the correct product for their vehicle.

Selling Shocks and Struts
VIDEO: Recommending Replacement Brake Pads

For any counter pro, the key is asking the right questions, and trying to get a feel for what’s most important to the customer.

Replacement Brake Pads
VIDEO: Charged Up About Superchargers

The supercharger is like a cousin to the turbocharger.

Superchargers
VIDEO: Understanding Electronic Throttle Bodies

A failing ETB can lead to decreased power, poor fuel economy and poor drivability.

Electronic Throttle Bodies
VIDEO: Selling No-Copper Brake Pads

If you haven’t already, now’s the time to make sure that your store is making the shift to low-copper and no-copper brake pads.

No Copper Brakes
VIDEO: An Aftermarket Fix For The Chrysler Oil-Filter Housing

Dorman Products recently introduced an upgraded oil-filter housing that’s made entirely of aluminum instead of plastic to prevent future leaks.

Chrysler Oil Filter Housing
VIDEO: Talking Telematics With Clay Millican

Based on surveys, the vast majority of consumers believe vehicle owners should have direct access to their vehicle data.

Talking Telematics
VIDEO: Selling Gen 1 Hub-Bearing Kits

When a Gen 1 hub bearing is worn or damaged, in many cases, the other related components will need to be replaced as well.

Gen 1 Hub Bearing Kits
VIDEO: Types Of Power Brake Boosters

There are new and reman options available in the aftermarket.

Power Brake Boosters
VIDEO: The Vital Role Of Oxygen Sensors In A Vehicle

The oxygen sensor measures the oxygen content in a vehicle’s exhaust gas.

Oxygen Sensors
VIDEO: Aftermarket vs. OE Ignition Coils

One leading ignition-coil manufacturer has made a concerted effort to address some of the potential failure points of the OE design.

OE vs Aftermarket Ignition Coils
VIDEO: Selling Serpentine Belts In Kits

The next time a customer asks for a serpentine belt, recommend a complete kit that will allow them to restore the entire belt-drive system.

Selling Serpentine Belts in Kits