Stocking & Selling Drivetrain
According to a recent study, the halfshaft market is showing strong unit growth and sharp price competition. This month, read about what you need to know to stay ahead of the competition.
Ready-To-Install Struts: Saving Time & Adding Profits
Preassembled, ready-to-install struts have been a huge hit lately, not only with do-it-yourselfers but even more so with professional technicians.
Making the Sale Means Minding Your Manners
Proper outside sales etiquette not only requires good manners, but it also demands common sense. Don’t walk into a shop during its busiest hours and if you make a promise, follow through.
Annual Technical Training Seminars
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 12 essential product categories.
Air Conditioning Parts Sales
A/C systems are complex — and the parts and repairs can be costly. Understanding the system and its interrelated parts, as well as the potential problems, will result in better customer service and lower returns.
Back to School
Training — it’s a familiar word in the aftermarket, yet some industry professionals don’t seem to realize the importance of its meaning.
Keeping Your Independence
In a world of thousands of big box retailers, people tend forget about the independent guy down the street. But it’s that entrepreneurial spirit that has fueled our country’s growth for decades.
Selling the Complete Brake Job
Every brake job is unique. Some jobs only require a set of new pads, while others may require calipers, hoses, drum hardware, a master cylinder or other parts. This month, find out what you’ll need to complete any brake job.
Can Retailers Win My Business?
Major auto parts retailers are continuing to knock on the door of the independent service sector. But Gom’s isn’t so sure they’re being greeted with a warm welcome.
Is Anybody Listening?
Technicians and distributors are often on opposite sides of the fence. But a closer look may reveal they are better neighbors than they think.
Ignition, Charging System & Electrical Parts: Zapping Warranty Returns
Ignition modules and coils, alternators and starters are often replaced unnecessarily — resulting in warranty returns. This month, learn how to reduce unwarranted returns.
Product Training and Technology: More Like Rocket Science
Just when you think you have a handle on product training, something new is introduced to the market. Do you have the time, money and smarts to stay informed?