Don’t Ignore Lost Sales, APA Members Hear at Annual Conference in Texas
SAN ANTONIO — Parts professionals can no longer ignore lost sales, attendees at Automotive Parts Associates’ (APA) annual conference in San Antonio heard March 6-8. The confluence of reduced consumer spending, a lagging economy and automotive industry doldrums mean aftermarket professionals must capitalize on every customer interaction to make the sale, said Jeff Levine, chairman
I May Have Written that P2 Question
Having been humbled by writing questions for the ASE Parts Specialist Test, I challenge you: Can we add at least 50 ASE Blue Seal Parts stores next year?
The End of Free Delivery
With rising fuel prices, the industry has an opportunity to end the practice of delivering parts for free. But will we take advantage of it?
Do I Sound Frustrated?
If the goal is to be correct only 95 percent of the time, then we’re doing a good job. But that ‘95 percent feeling’ will get us in trouble and send customers away from doing business with us.
Training is an Attitude
It’s a fixed business expense just like heat, lights and insurance. We must be willing to change right along with vehicle technology to meet the challenges of the future.
Do it Right, Always
Train your empoyees to trust their instincts and act in the best interests of your clients.
Don’t Forget to Torque Down
I just received the latest copy of Counterman. I was very surprised when I finished reading the article titled “The Perfect Brake Job” in the Technical Training Series insert. I have been working on cars since I was about eight. As I was reading the article I noticed that each paragraph regarding the diagnosis of
The Top 20 Super Stores of 2007
At first glance, Counterman’s Super Stores list might look a lot like last year’s and the year before — and the year before that. But through acquisitions, mergers and steady growth, the list has changed ever so slightly. Although the names might be the same, their respective places on the list have shifted in several cases.
Friction Materials: Selling Premium vs. Standard Linings
When a customer asks for a box of brake pads or shoes for a vehicle, what do you recommend?
Finding the Right Answer
Sometimes all it takes is the right questions. Other times, though, you have to do a little field work.
Who Says…
Never underestimate the power of words. Take a second to think before you speak — that second could mean all the difference in the world.
Maintenance vs. Repair: The Impact on Parts Sourcing
Knowing what maintenance parts your customers need will make their vehicles safer and more reliable — and your revenue greater.