Carquest Auto Parts announced a new branding package, including a refreshed logo, at its 2022 Leadership Summit in San Antonio.
Elements of the branding package gradually will be incorporated into interior and exterior store signage, marketing materials and more.
“Our updated branding reflects our focus on modernizing Carquest for the benefit of our independent store owners,” said Carquest Executive Vice President of U.S. Stores Junior Word. “It was critical for us to retain the red, white and blue symbolic of our store partners and their passion for serving customers in communities across America. We’ve refreshed our brand, but we’re still the same Carquest, dedicated to treating customers like family and helping them find the parts they need.”