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Gasket Maker Elring Ramping up Presence in US Aftermarket

ElringKlinger, a German manufacturer of gaskets and other automotive sealing products, recently made its largest shipment to the United States, according to the company.

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ElringKlinger, a German manufacturer of gaskets and other automotive sealing products, recently made its largest shipment to the United States, according to the company.

“This marks an absolute milestone in our project to become the leading supplier for the gasket category in the United States,” said Jens Gräßler, Elring’s director of IAM sales for North and Latin America. “A total of 180 pallets are now on their way to Silicon Valley.”

Elring has been ramping up its presence in North America, “building up a strong local organization to support the professional installers serviced by WD customers,” the company noted, adding that its West Coast distribution center will start operations on Oct. 1.

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At AAPEX 2018 in Las Vegas, Elring will present its innovative product portfolio and broad range of services to booth visitors.

“We have a lot to do in the USA. Building out the customer base with strong wholesale-driven WDs is key,” said William Atkinson, national sales manager for North America. “The development of the Elring local customer service/support center is in full swing.”

Sales in the U.S. independent aftermarket continue to grow steadily, thanks, in large part, to the increasing number of registered passenger cars and light trucks in the world’s second-largest car market and their increasing average age.

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“We not only guarantee absolutely high-quality products, but also deliver exceptional service,” Gräßler said. “This includes needs-oriented specialist information and practical training. We will also increasingly expand our online customer-service offering, using the new social media platforms to address questions, concerns and good news stories.”

Product quality is critical to automotive technicians who put their reputations on the line with each repair.

“Elring will continue to grow our product portfolio and will have new segments available, creating new sales opportunities for our WD base,” Atkinson said. “We want to offer our customers in the United States a unique combination of first-class products combined with first-class service.”

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