Gasket Maker Elring Ramping up Presence in US Aftermarket

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Aftermarket

Gasket Maker Elring Ramping up Presence in US Aftermarket

ElringKlinger, a German manufacturer of gaskets and other automotive sealing products, recently made its largest shipment to the United States, according to the company.

Counterman Staff
By Counterman Staff
Published:
Elring

Related Articles

ElringKlinger, a German manufacturer of gaskets and other automotive sealing products, recently made its largest shipment to the United States, according to the company.

“This marks an absolute milestone in our project to become the leading supplier for the gasket category in the United States,” said Jens Gräßler, Elring’s director of IAM sales for North and Latin America. “A total of 180 pallets are now on their way to Silicon Valley.”

Elring has been ramping up its presence in North America, “building up a strong local organization to support the professional installers serviced by WD customers,” the company noted, adding that its West Coast distribution center will start operations on Oct. 1.

At AAPEX 2018 in Las Vegas, Elring will present its innovative product portfolio and broad range of services to booth visitors.

“We have a lot to do in the USA. Building out the customer base with strong wholesale-driven WDs is key,” said William Atkinson, national sales manager for North America. “The development of the Elring local customer service/support center is in full swing.”

Sales in the U.S. independent aftermarket continue to grow steadily, thanks, in large part, to the increasing number of registered passenger cars and light trucks in the world’s second-largest car market and their increasing average age.

“We not only guarantee absolutely high-quality products, but also deliver exceptional service,” Gräßler said. “This includes needs-oriented specialist information and practical training. We will also increasingly expand our online customer-service offering, using the new social media platforms to address questions, concerns and good news stories.”

Product quality is critical to automotive technicians who put their reputations on the line with each repair.

“Elring will continue to grow our product portfolio and will have new segments available, creating new sales opportunities for our WD base,” Atkinson said. “We want to offer our customers in the United States a unique combination of first-class products combined with first-class service.”

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Aftermarket Posts
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report
Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
VIPAR Heavy Duty Supplier Advisory Council Reviews Performance, Strategy

At its semi-annual meeting, the council discussed current and expected market conditions and opportunities.

By Josh Cable
VIPAR Heavy Duty
MANN+HUMMEL’s NA Aftermarket Brands Support Right to Repair

The Right-to-Repair movement has gained momentum in recent years.

By Josh Cable
MANN+HUMMEL Right to Repair

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Gaskets vs. Seals

Whether your customer asks for a gasket or a seal, you know one thing: They’re trying to stop a leak.

By Eric Garbe
Gaskets and Seals