MAHLE Aftermarket ‘7 Reasons’ Promotion Offers 7 Opportunities to Win Prizes

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Marketing

MAHLE Aftermarket ‘7 Reasons’ Promotion Offers 7 Opportunities to Win Prizes

The “7 Reasons” promotion, tied to MAHLE Aftermarket’s seven main product categories, launched on July 22, with each tier having a two-week timeframe.

Counterman Staff
By Counterman Staff
Published:

MAHLE Aftermarket North America will launch a new “7 Reasons” promotion that gives participants the opportunity to win seven different grand prize packages during the multi-tiered promotion.

Related Articles

The “7 Reasons” promotion, tied to MAHLE Aftermarket’s seven main product categories, launched on July 22, with each tier having a two-week timeframe.

“The MAHLE ‘7 Reasons’ promotion is our way to thank the legion of loyal users, distributors and technicians who trust MAHLE products every day,” said Jon Douglas, president, MAHLE Aftermarket North America. “With seven tiers to the promotion, participants will have seven different chances to win one of the great prizes we will be awarding. Plus, we’ll also be able to learn of their experience with MAHLE products and make sure we are living up to their expectations.” 

The “7 Reasons” promotion’s product focus and timeframes are:

  1. Engine Components, July 22 – Aug. 4
  2. Filters, Aug. 5 – Aug. 18
  3. Thermal Management, Aug. 19 – Sept. 1
  4. Starters and Alternators, Sept. 2 – Sept. 15
  5. Turbochargers, Sept. 16 – Sept. 29
  6. Gaskets, Sept. 30 – Oct. 13
  7. Shop Equipment and Diagnostics, Oct. 14 – Oct. 27

Complete information about the “7 Reasons” promotion, including official rules, terms and conditions will be available as of July 22 at www.mahle-aftermarket.com/7reasons.

The grand-prize award package for each tier will be announced at the close of each promotion period. To enter, participants must describe their reason for using MAHLE products in each of the seven categories, specific to the product category focus during the two-week duration. An independent panel of experts will review the entrants’ answers and judge according to specific criteria as outlined in the official rules. 

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Marketing Posts
Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

By Josh Cable
Dayco Kalitta
Advance Giving Away Free Batteries to Randomly Selected Customers on National Battery Day

National Battery Day is Sunday, Feb. 18.

By Josh Cable
Advance Auto Parts Battery Day
Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

By Josh Cable
Restore and Protect
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

By Josh Cable
Dayco

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Gaskets vs. Seals

Whether your customer asks for a gasket or a seal, you know one thing: They’re trying to stop a leak.

By Eric Garbe
Gaskets and Seals