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NGK/NTK Engages ShowMeTheParts To Bring Catalog To More Users

Providing automotive professionals and consumers the most robust and accurate product data is paramount to NGK/NTK.


NGK/NTK has been on the forefront of automotive technology for more than 80 years. Looking to give customers an easy-to-use, accurate search experience, NGK/NTK partnered with ShowMeTheParts to bring its extensive catalog of aftermarket parts, including spark plugs, ignition coils, technical sensors and oxygen sensors, into the hands of their users.


Providing automotive professionals and consumers the most robust and accurate product data is paramount to NGK.

“Our Fast Finder part-identification app finds your parts faster than you can look them up online – and it fits in the palm of your hand,” said Terry Steffes, NGK marketing manager, interactive. “This tool is designed to benefit all users, from service professionals to weekend warriors. Just point, shoot and find your NGK or NTK parts; it’s that easy.”

“Over the past few years, we’ve seen brands and their customers lessen dependence on traditional paper catalogs,” said Paul Scripp, director of sales at ShowMeTheParts. “As the aftermarket’s leader in mobile-app creation, we’re perfectly positioned to help companies provide a state-of-the-art catalog experience to their customers and sales staff.


“Catalogs have always been about providing quality data to end users so they purchase the correct part; all we’ve done is turbocharged the process. Our VIN-scanning mobile apps take the guesswork out of it by looking deeper than just year/make/model/engine to provide a hyper-accurate and efficient way to derive correct fitment. The result is less returns and increased customer loyalty.”

To engage customers in new and exciting ways through mobile apps, catalogs and more, contact [email protected].

Interested in exploring NGK’s custom catalog? Check it out below:

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