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Aisin World Corp. of America To Transfer Aftermarket Brake Product Sales to ADVICS Group

TORRANCE, Calif. — Aisin World Corp. of America (AWA), a global, Tier One automotive supplier of Original Equipment and Aftermarket components, will transfer the sales and marketing of its Aftermarket brake products business to ADVICS North America, Inc. (ADVICS). In North America, ADVICS’ brake products have been successfully marketed by AWA through its established and

AISIN to Introduce Remanufactured Hybrid Battery at AAPEX

AISIN’s new program will initially be introduced and evaluated in Southern California for a period of six months.

Not All Brake Fluid Is Created Equal

Recommending an ultra-premium brake fluid that’s tested to OEM standards offers a number of advantages for your customers.

Understanding Brake-Fluid Viscosity

In the simplest terms, viscosity is a measure of the thickness of brake fluid, especially at low temperatures.

A Closer Look At Brake-Fluid Boiling Points

A higher wet boiling point means better braking performance and a safer vehicle.

Recommending Ultra-Premium Brake Fluid

Brakes are a vehicle’s most critical safety system.

Why Wet And Dry Boiling Points Are Important

The higher the wet boiling point, the less likely it is that the brake fluid will boil under hot braking conditions.

Wet and Dry Boiling Points
Breaking Down The DOT Ratings For Brake Fluid

When you’re recommending a DOT 3 or DOT 4 brake fluid, keep in mind that quality matters.

DOT Ratings
Brake-Fluid Replacement Is More Important Than Ever

Brake fluid is essential to the operation of the braking system.

Brake Fluid Replacement
2021 Automotive Communications Awards Winners Announced

With 125 total entries, this year saw fierce competition for a chance to take home one of 30 awards presented in Las Vegas.