To Make the Sale, You Have to Know the Products
Each April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 22 essential product categories.
Ignition Blast Off
In order to provide the right assistance, you need to know the basics. The knowledge can be beneficial to you, and most importantly, your customer base.
Which do Techs Want More: Name Brand or Price?
Of course your professional accounts want top quality. But they also want a low price. All things being equal, which will they choose?
Battery Science
The battery is one of the most important components on a vehicle today. It provides the amps needed to crank and start the engine, and it stores the voltage that runs everything from the ignition system and fuel injectors to the vehicles lights and all of its electrical accessories. Lead-acid batteries have been around since
12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
Antilock Brake System
Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.
Fighting Electrical Returns
The Hazards Of Selling Starting, Charging & Ignition Parts
Customizing Dealer Inventories
It’s important for stores to think about more than just-in-time delivery. Different types of dealer inventories should never be ignored.
Maintenance Minded?
There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.