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Paul Wentzel


Paul Swentzel, Founder Of S&S Tire, Featured On ‘Johnny g’

Starting a three-generation business doesn’t come without hard work and a little bit of luck.

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But according to Paul Swentzel, founder of S&S Tire, another ingredient to the secret sauce of success is forming relationships. “Relationships are incredibly powerful,” he says in the latest episode of “Johnny g & Friends,” hosted by tire-industry icon and retired Bridgestone executive John Gamauf. 

A household name in the tire industry, Swentzel founded S&S Tire with his business partner, Don Schnieder, in 1974. They started out wholesaling tires out of a 9,000-square-foot warehouse in Lexington, Kentucky, and since then, the business has grown to 12 tire-distribution centers across 10 states, 20 commercial-truck centers, three retread plants and three retail locations. Today, Swentzel remains a figurehead of the business while his son and grandsons (Brock and Austin Swentzel) continue on the family legacy with a staunch work ethic and a goal to always remain relevant to their customers. 


Swentzel first met Johnny g in the 1970s, and since then, the two have taken their relationship from business to an enduring friendship. Get to know Swentzel, his wit, how he got started in the industry and how he’s managed to create a growing distribution business in the heart of the Bluegrass State in the latest episode of “Johnny g & Friends.”

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