Purolator Honored At AAPEX 2021 For Best Business-To-Consumer Website

Purolator Honored For Best Business-To-Consumer Website

Women in Auto Care, a community of the Auto Care Association, presented the award at AAPEX in Las Vegas.

Purolator Filters, a division of MANN+HUMMEL, received the award for best business-to-consumer website at the Automotive Communication Awards.

Women in Auto Care, a community of the Auto Care Association, presented the award at AAPEX in Las Vegas.  

“The website has been newly reimagined and provides customers with a more streamlined experience for finding and purchasing the right automotive filter,” Purolator explained in a news release. “It is fully responsive, offering a mobile-friendly experience, whether it be for do-it-yourselfers or industry experts.”

The website gives access to simple yet robust navigation and content, as well as a refreshed and modernized design. A new part finder has been introduced to help customers find the correct parts for their vehicles instantly. 

Additionally, an enhanced “where to buy” functionality using geotargeting from Google Maps enables customers to find products quickly and conveniently locate retailers that sell Purolator products.

The site features product animations and videos that offer informative articles and tools to provide their customers with the right products for their specific needs and driving habits.

“We have made a concerted effort to help consumers and technicians find the resources that they need, quickly and easily, elevating the user experience,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters. “We have gotten very positive reviews from our customers about the new website, and we are truly honored to receive this award from the Women in Auto Care association.” 

The Women in Auto Care Automotive Communications Awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. Award recipients are recognized at the Women in Auto Care press conference and reception held during AAPEX. 

Visit the redesigned Purolator website here: https://www.pureoil.com/en.html.

You May Also Like

UAF Honors Bob Egan with Educational Advocacy Award

This prestigious award recognizes an aftermarket leader for their dedication to the pursuit of excellence in education.

The University of the Aftermarket Foundation (UAF) has presented Bob Egan with the UAF Educational Advocacy Award.

This prestigious award recognizes an aftermarket leader for their dedication to the pursuit of excellence in education.

Egan served as chairman of the University of the Aftermarket Foundation since 2017 and recently transitioned to the role of chairman emeritus. During his tenure, UAF saw record growth in the funding of scholarships and educational programs that pave the way for students to pursue and excel in careers in the aftermarket.

NTN Brands Receive 2023 Automotive Communications Award

NTN received the award for its BCA and Bower “Summer Cruisin’” promotions. 

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Advance Names National Refrigerants Vendor Partner of Year

Advance presented the award during the company’s annual Partner Summit on Oct. 16 in Raleigh, North Carolina.

Other Posts

AAPEX Web Training Series Set to Begin This Month

Online educational series to run from May to October, costing attendees nothing.

Registration for AAPEX 2024 Now Open

AAPEX 2024 will combine demos and training; business education sessions; and in-person networking.

Purolator Expands into Meijer Supercenters

Meijer will stock Purolator filter products covering 240 million cars, crossovers, SUVs and light trucks on the road today.

Purolator Meijer Supercenters
AAPEX Named One of 50 Fastest-Growing Shows in 2023  

This is the second consecutive year that AAPEX earned a spot in TSE’s Fastest 50 Class. 

AAPEX 2023