The AAM Group announced that automotive aftermarket resellers can now register for the fourth-annual The Event virtual product expo.  

The Event educates shop owners and personnel about the most exciting new products of the year. 

Featured products will be presented through daily 10-minute category-overview videos and more-focused deep-dive videos.  To accommodate busy resellers, videos will remain available for on-demand viewing.  

Resellers wishing to attend the online expo, which will be held over three weeks starting Nov. 27, can register for free at AAMEvent.com/register.

Stacey David to Host

GearZ TV host, inspiring gearhead and award-winning builder Stacey David is back to host this year’s show.  

Joining him again will be a rotating panel of experts pulled from among AAM’s own distribution membership.

Watching a day’s featured category video will qualify attendees for that day’s prize drawing. Instead of only one set of prizes being given away each day, each participating AAM WD’s customers will be grouped into their own drawing pool – dramatically increasing the number of daily winners. 

Available prizes include convertible creepers, underhood creepers, barstools, T-shirts and other swag. Product voting

reseller attendees will have a direct say in determining the best products in the show by voting on their favorites in each category. From those winners, they will vote again to determine The Event’s Overall Best New Product. 

Automotive Accessories Marketing USA Inc. (The AAM Group) is the largest distribution group in the SEMA marketplace. Now in its 35th year, the Piney Flats, Tennessee-based AAM Group counts 27 member-companies operating 76 distribution centers throughout North America.